January « 2010 « Dream Local™ – Our Business is Local. Our Imagination is Global

Posts from January, 2010

21
Jan5

LocalHabit: Your Reputation Matters
We created LocalHabit to be a destination for consumers as well as a new breed of customer relationship management for the local business owner. I think it’s important to understand the dynamic in the local market before you build tools, and we took that into account. Every local business has a free page on LocalHabit. They [...]
Read the Rest
7
Jan5

LocalHabit: We’ll Have an App for That
LocalHabit is all about location, and nothing brings location into play more effectively than a good mobile strategy. As we are laying out the overall mobile strategy for LocalHabit, we’re thinking about the kinds of activities we want to support. How can mobile users truly benefit from the concept of local networking? In a nutshell, what [...]
Read the Rest

Recent Posts

31
Aug

The LocalHabit Publisher’s Toolkit
LocalHabit is the first nationally branded product dedicated to supporting local media. We are in the process of creating our Publisher’s Toolkit and rolling out bits and pieces of it to our growing list of publishing partners. Although we are still in beta with the majority with both or web and mobile platforms, the tools [...]
31
Aug

Like Lipstick on a Pig!
According to a survey by the Pew Research Center for the People & the Press, only 20 percent of American adults reported using digital tools to communicate with their neighbors or stay informed about community issues at least once in the past year. Only one in 10 reported [...]
27
Aug

Selling Reputation Management
As we move toward launching some of our early publisher partners, I wanted to share some personal experience in selling reputation management directly to an SMB. I’ve done it over the phone, cold calling in person and with businesses I have long standing relationships with. The outcome was pretty similar. The Process In every case, the best [...]
27
Aug

BIA/Kelsey SMB Survey
Greg Sterling has an interesting post covering BIA/Kelsey’s recent survey of SMB ad spend. The main finding is that online ad spend is a great indicator of the services an SMB is likely to purchase, with a strong dividing line between the small and big spenders. As Greg notes, this is no [...]