February « 2010 « Dream Local™ – Our Business is Local. Our Imagination is Global

Posts from February, 2010

4
Feb3

LocalHabit: Making Things More Personal
We are coming up on our private beta and getting prepared to roll out a very early version of our platform for review, so I thought this would be the perfect time to discuss our goals. Basically, we want to be transparent about what success looks like to us in 2010. Our Business Model LocalHabit is a [...]
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Recent Posts

31
Aug

The LocalHabit Publisher’s Toolkit
LocalHabit is the first nationally branded product dedicated to supporting local media. We are in the process of creating our Publisher’s Toolkit and rolling out bits and pieces of it to our growing list of publishing partners. Although we are still in beta with the majority with both or web and mobile platforms, the tools [...]
31
Aug

Like Lipstick on a Pig!
According to a survey by the Pew Research Center for the People & the Press, only 20 percent of American adults reported using digital tools to communicate with their neighbors or stay informed about community issues at least once in the past year. Only one in 10 reported [...]
27
Aug

Selling Reputation Management
As we move toward launching some of our early publisher partners, I wanted to share some personal experience in selling reputation management directly to an SMB. I’ve done it over the phone, cold calling in person and with businesses I have long standing relationships with. The outcome was pretty similar. The Process In every case, the best [...]
27
Aug

BIA/Kelsey SMB Survey
Greg Sterling has an interesting post covering BIA/Kelsey’s recent survey of SMB ad spend. The main finding is that online ad spend is a great indicator of the services an SMB is likely to purchase, with a strong dividing line between the small and big spenders. As Greg notes, this is no [...]