May « 2010 « Dream Local™ – Our Business is Local. Our Imagination is Global

Posts from May, 2010

21
May4

A Reputation Management Primer
A guest post by Damian Rollison, Moon Valley Software. Introduction Though online reputation management for small businesses is a relatively new idea, reputation management as a service has a longer history. The space has been around for several years, focusing primarily on individuals and corporations. Promoting good publicity and managing bad publicity have [...]
Read the Rest
20
May4

Localhabit’s RepShield Puts the Business Owner in Control
LocalHabit, the first location based social network, is proud to announce the release of their local business reputation management suite– RepShield. RepShield will dynamically change the media landscape by providing the business owner with the simple tools necessary to manage their presence and reputation online without spending hours doing it. Using the business’s location and business [...]
Read the Rest

Recent Posts

31
Aug

The LocalHabit Publisher’s Toolkit
LocalHabit is the first nationally branded product dedicated to supporting local media. We are in the process of creating our Publisher’s Toolkit and rolling out bits and pieces of it to our growing list of publishing partners. Although we are still in beta with the majority with both or web and mobile platforms, the tools [...]
31
Aug

Like Lipstick on a Pig!
According to a survey by the Pew Research Center for the People & the Press, only 20 percent of American adults reported using digital tools to communicate with their neighbors or stay informed about community issues at least once in the past year. Only one in 10 reported [...]
27
Aug

Selling Reputation Management
As we move toward launching some of our early publisher partners, I wanted to share some personal experience in selling reputation management directly to an SMB. I’ve done it over the phone, cold calling in person and with businesses I have long standing relationships with. The outcome was pretty similar. The Process In every case, the best [...]
27
Aug

BIA/Kelsey SMB Survey
Greg Sterling has an interesting post covering BIA/Kelsey’s recent survey of SMB ad spend. The main finding is that online ad spend is a great indicator of the services an SMB is likely to purchase, with a strong dividing line between the small and big spenders. As Greg notes, this is no [...]