Calkins Media to Offer Dream Local’s Unique RepShield to Advertisers
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Revolutionary product helps businesses understand and take control of their reputation and presence across the Internet. PHILDELPHIA, PA – Dream Local, Inc. has announced a partnership with Levittown, PA-based Calkins Media, which operates newspapers and ABC television affiliates in Pennsylvania, New Jersey, Florida and Alabama. Calkins will be selling Dream Local’s RepShield product to its advertisers. RepShield helps advertisers to more »
Read MoreCommentary: Groupon and Local Publishers
Somehow I missed the announcement yesterday about the inking of a partnership between Groupon and McClatchy. I believe this is a brilliant partnership for both parties — McClatchy stands out above the crowd by not trying to be the next clone, which was pretty easy to do since there seems to be a wealth of copycats and Groupon gets to more »
Read MoreYour Presence Is Your Reputation
In the early stages of our thinking about an online marketing tool for the small business, we were fixated on the concept of internet presence. Presence, or “visibility” as I called it in an earlier post, is still very important to our view of reputation management. I’ll explain why.
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