22nd July 2010
Posted in What We Are Talking About
Tagged in: ECHO, RepShield, Reputation Management

Dream Local’s RepShield combined with your local business directory provides the small business owner with updated and accurate content on all sites relevant to their business. We call this the Universal Profile.

Our editors pull a report on the business which determines the sites that will provide the most opportunity to send them qualified leads. The algorithm combines the major sites like Google, Yelp and Bing with a mixture of sites relevant to the category and location of the business.  After that, we work directly with the business to create a master business file that will start on your local business directory. Each time that page is updated we will update all other sites. On top of the business information provided by the business owner, we have an enhanced data file that provides products, services and brands which will be used to help round out the content.

For the business owner having accurate content on the web is the first step in building an excellent reputation. Along with the accuracy of the content, the addition of the URL to the other sites will provide great SEO support providing back-links from highly ranked sites. Your local business directory will also benefit because we will place the local directory in the second URL location.

Each business that purchases the Universal Profile will also receive our revolutionary reputation report and have access to setting up our ECHO™ alert system to notify them when any change happens to their reputation file. We treat the business reputation like consumers treat their personal credit score — providing the tools to both understand the situation and then to act proactively to fix it.

The image below gives you an example of the Local Search ecosystem. A local directory on its own could get lost in the mix. Adding the Universal Profile will help you and your local business stand out!

For more information about RepShield and the Universal Profile contact Dream Local @ 609-945-0728.