RepShield for Publishers: FAQ
We are speaking to a lot of local media companies and getting a lot of the same questions, so I would like to use this post to get some of them answered.
What is RepShield?
RepShield is a mixture of Social CRM and ORM offering that helps advertisers to understand their presence and reputation wherever their business may be found or mentioned on the Web. The product monitors all data and mentions on the Internet for a particular business, and provides that information in an easily digestible report with recommended action items. Dream Local handles those action items behind the scenes and advertisers get to see how those steps are helping them to be found and patronized by customers.
What is the RepSquad?
The RepSquad is the sales, marketing and client services team behind RepShield. They are the team that-
- fields questions from your sales team and local business owners,
- manages and edits business content on the web,
- trains and develops your sales team to become local business consultants,
- generates new revenue from non-traditional business categories
How long does it take to get set-up?
Set-up of your private label takes only a few hours. After we receive three things our team will produce your private label that same day. Those (3) things are:
- A 1000 x 90 header.
- An email address to use for reports and notifications.
- Your URL pointed to our IP address
How long will it take to get my sales team ready?
Although the technology behind RepShield is pretty complicated, the sales process is actually very simple. Your top sales reps and managers will be ready to close business the same day we train them and every sales rep on your team will be able to discuss and sell the product to customers within two training sessions.
Is it expensive?
No, not at all! There is no set-up fee unless you need us to create the header for you. The monthly fee is minimum and can be waived by following our sales process. The revenue share ranges based on your volume. There are other costs if you decide to use the RepSquad for sales and lead generation. Contact us for details.
Who is the typical customer?
Any business with a door, phone #, or reputation to monitor.
My team is swamped, how will fulfillment happen?
Your team is not responsible for fulfillment or management of the product. As a matter of fact, while we are working with you we may find other products to fulfill for you such as your local directory product.
Does this replace my current local directory?
Although local directory sales are nearly impossible these days with the amount of competition, we in no way will ask or even hint you get rid of your local directory product. We will work to bring your directory product into our system and have the RepSquad manage fulfillment and even sales of it for you. We call that the Universal Profile.
What is the sales process?
We like to keep things very simple. Here are the (3) steps we find very successful-
- Get every business on your active list an annual subscription to the RepShield Report. This is the best marketing tool we have and will definitely lead to your phone ringing.
- Promote a local reputation training class. Since your advertisers already have a report, they will want to come to get answers and your team will sell them an advanced package.
- Set an Appointment & Follow-up. Since every advertiser on your list is assigned a representative, they should follow-up immediately. The advertisers with reports in their hands will have questions that need to be answered. Use telemarketing to target non-traditional categories. Dream Local will either provide scripting to help you or our RepSquad to sell for you.
If you are interested in learning more about this unique offering use our handy form to contact us or simply email info@dreamlocal.com.
