RepSquad to Provide “No Fee” SEM Management to Publishers
The RepSquad combined with top industry consultants and local experts will begin offering publishers a different approach to managing their SEM strategy. Unlike others providing SEM services to publishers we will not be assessing managemen
t and placement fees. Instead, we will work directly with the publisher and local business to set goals for actions like clicks and transactions and set a budget to reach those goals.
The RepSquad will become Google Certified as they begin the RepShield process and will be able to combine the tasks needed for reputation management with the SEM work, which provides us the ability to scale rapidly, efficiently and profitably.
When we reach those goals with money left on the account, the publisher and Dream Local will split the remaining money. This will allow more transparency and keep us goal oriented instead of a business run on management fees alone.
Because Dream Local is focused on the SMB in our local markets with an average SEM monthly spend of under $500. We know the roads aren’t going to be paved with gold but this is a service that is necessary for the success of every local SMB and we believe the expertise of the RepSquad and the local knowledge they will gain from working with publishers and bringing on local experts will be beneficial in developing successful local campaigns.
Along with this, we are researching a relationship with Trada to provide additional expertise and supplement our process. The crowd source model that Trada has created is compelling but needs to be vetted to see how it will scale locally. Our goal is to give our local experts additional exposure through the Trada network.
Initially, we will support Google, Yahoo and Bing with a goal of bringing Facebook into the mix in 2011. Along with the SEM play, we are establishing our HabitFormer™ algorithm to deploy our HabitAds™ network and will be adding publishing partners to deliver those ads to as well.
