Archive for September, 2011

What Facebook changes mean for marketers

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The changes to Facebook mean that marketers and businesses will have to work smarter to reach existing and potential customers on the social networking site.

Until now, marketers have used the power of “Like” to reach and engage their fans. But simply attracting a “Like” from a fan won’t guarantee a marketer’s message will reach its target. Facebook intends to present the most interesting and relevant content to its users, and one of the ways it determines interest and relevancy is ...

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A sneak peek at the new Facebook changes

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Along with death and taxes, it seems we also can count on inevitable panic over the latest Facebook updates.

Earlier this month, Facebook introduced a new format in which only important messages reach your wall, while other not-as-important messages only show up in what is called the “ticker.” This update is only part of what will be a major update taking place Friday. When it happens we can be sure panic will follow.

Here’s some clarification about what these changes ...

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5 Ways to Bolster your Facebook Privacy

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Since Facebook added its new Ticker feature last week, we’ve all started to see posts and information about people we don’t know. It feels like eavesdropping.

Facebook is getting blamed for playing fast and loose with privacy, but we’re seeing more than we want to know because Facebook users are poor stewards of their own privacy.

Among other things, the latest round of Facebook changes should prompt us to educate (or re-educate) ourselves about the site’s existing privacy tools. If you allow ...

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