Archive for September, 2012

Shannon Kinney of Dream Local Digital To Speak on Personal and Professional Uses of Social Media at URock

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Shannon Kinney of Dream Local Digital, is collaborating with the University of Maine at Augusta to develop a curriculum to offer a new certificate in social media marketing.  Shannon is a national figure in the use of social media marketing and is bringing her expertise to the University. On Monday October 1st at noon, Shannon will be speaking ...

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Will E-Reading Kill The Written Word?

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My inner English major always cringes at the idea of books becoming obsolete. In fact, this is a topic that some of my college writing and literature classes discussed about a year ago: The impending doom of books with the rise of e-reading. With the rise of devices like Amazon’s Kindle and Barnes and Noble’s Nook, books have begun to go digital, irking the ...

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Why Mom Loves Twitter

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The reason my Mom originally started using Twitter was to follow the Chicago Bulls, she’s a huge Bulls fan. It so intrigued her that she could read the running commentary of the players after the game, while they were on an airplane travelling. They posted all these tweets about this little stuffed dog and created quite a persona for him, which she thought ...

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Pinterest is Irresistible

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Irresistible collections of bright recipes, funny pets, cute outfits, fast cars, funky crafts, celebrities, places to travel, celebrations, inspiring quotes, and interior décor. I am hooked on Pinterest. Here’s why you should be, too:  Because Pinterest is about to go from 10.4 Million registered users to 12 Million users in one month. (http://techcrunch.com/2012/02/11/pinterest-stats/; Continue Reading →

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Surprised Twitter Is Beating Facebook At Mobile Advertising?

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At the moment, Twitter appears to be beating out Facebook for the amount of revenue earned through mobile advertising.  Advertisements on Twitter are rather new; companies now have the opportunity to promote tweets, trends, and accounts, which offer a greater likelihood that your everyday Twitter user will see businesses’ posts.  Newer still is Twitter’s mobile advertising.  Ads are now seen on Smartphones and ...

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Social Media is Reshaping Election Coverage

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Four years ago I sat on the edge of my couch watching, on live television, as election-year drama unfolded. This year, I have watched YouTube highlights and full speeches based on recommendations I read in my Twitter feed. Social media’s presence in everyday politics is nothing new, however this year’s online coverage is poised to become even more popular than traditional media. With the overload of news and ...

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Context is Decisive

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Who Are You?

We all know that in order to exist, a company has to fulfill on a customer need. For the company to be successful, it has to pose a unique ability to solve this problem and be either:  more convenient, more affordable, or different in some way from other possible solutions. Great marketing creates a context in which the experience of using its company’s product or service appeals at a high level to the concerns of the customer. Creating ...

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Basic search engine optimization tips to make sure your business can be found online

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Is your business invisible online? You may be surprised to find out that for many of you reading today the answer could be yes. Or, you may find that it can be found online, but with incorrect information. When most of us look for information, people or businesses online, we go to search engines. And, in the U.S., about 86% of us are using Google to do it. Also, consumers are increasingly making purchasing decisions based on information they find ...

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Rebecca Chambers joins Dream Local Digital as Chief Storyteller

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Dream Local Digital welcomes Rebecca Chambers to the team as  Chief Storyteller, Videographer and Online Marketing Strategist.  Rebecca moved to Maine from Los Angeles in 2010 after marrying her husband, Christian.  Rebecca’s education and background is in documentary film and new media.  She received her Bachelor of Arts degree in Film from UCLA School of Theater, Film and Television and her Masters in ...

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Personal Connection = Powerful Promotion

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I’m a customer and Facebook power user when I’m not developing online marketing strategies. I’m a fan of hundreds of businesses that regularly post interesting, engaging content on my feed. Here is what I love to see as a customer:  companies posting what they love about what they do, or what they love in their community, or what they love about their customers. I am inspired by the great creative energy that comes out of a company telling a story ...

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