Archive for December, 2012

Social Media Retrospective: My Top 5 Posts of 2012

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1. TED Talks – Stroke of Insight and Open Sourcing a Cure for Brain Cancer

I loved watching TED Talks on my phone, tablet, and sometimes even my computer this year. I learned a lot about cognitive behavior, emotional design, life, the universe, and everything. Here are my top two that I keep going back to watch again:

Jill Bolte Taylor’s Stroke of Insight is an amazing story told by a brilliant and inspirational Doctor:  http://blog.ted.com/2008/03/12/jill_bolte_tayl/

Salvatore ...

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Authorship Matters According to Google

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Like you don’t have enough to consider when posting the “right” content to your blog, Facebook or Twitter pages, or your own company website? Now Google has patented another algorithm to throw off your SEO. Introducing: AuthorRank. If you’re already on the Google+ bandwagon and engaging with your fellow circlers, you’ve tackled half the battle. AuthorRank takes information directly from this network (as well as others) and utilizes it to determine search results. A key factor that affects your numbers ...

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Google+ is a Sleeper

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I read a wonderful new book by one of my all-time favorite authors this week:  Guy Kawasaki. If you haven’t read his stuff before, I recommend you begin with The Art of the Start.

The Art of the Start: The Time-tested, Battle-hardened Guide to Anyone Starting Anything

This book changed my approach to life.

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Putting Instagram Under The Microscope

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Instagram has recently found itself under much scrutiny by its users and the press.

Strike One: Instagram no longer allows its images to appear on Twitter.

Strike Two: Instagram develops a new privacy policy and Terms of Service are updated, which include language that quickly angers users – “You agree that a business or other entity may pay us to display your username, likeness, photos (along ...

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Sandy and Social Media

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Even though hurricane Sandy was well forecasted and its possible implications conveyed to the general public well in advance, its impact and devastation will affect all of us for quite some time.

Even if you live somewhere typically unaffected by hurricanes, you may face other disasters such as earth quakes, fires, floods, tornadoes, ice storms or blizzards. Do you have an emergency plan in place should such havoc affect you and your family. How would you communicate when power is out, ...

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Create Characters Who “Get” Your Company

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In order for customers to “get” your company, you have to “get” them! Who are they? What do they do? Where do they come from? What are they searching for?

If you’ve ever written or read a short story, book, or play (who hasn’t?!), you know what character development is and how important it is to the story’s arc and ultimate success. Writers everywhere spend countless hours, months, and years investigating and creating their characters’ lives. By the time they start ...

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2012 Holiday Marketing Online: Flash Sales and Guerilla Advertising

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This year I get an email, tweet, Facebook update, LinkedIn invitation, Google+ update, Pinterest contest, and blog article advertisement about a holiday deal or sale about four times a day. And I swear, I’ve opted out of almost everything except the places where I actually shop.

Here are the top 5 things I’ve seen from my favorite online retailers, large and small:

1)      Targeted Tweets:

2)      Email insider sales:

Well, there was one from Starbucks but I can’t find the message ...

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Facebook: A Merger Opportunity You May Want To Consider…

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Sometimes your first attempt at something can be a complete mess.  I remember trying to bake a pie in my high school cooking class, only to fail miserably.  My cooking partner and I struggled every step of the way, only to have the crust completely fall apart as the pie was going into the oven.  Luckily, my teacher was kind enough to let us make a ...

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Geekbook 12.13 | An Internet and Online Media Zeitgeist

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Welcome to Geekbook —  Capturing the daily buzz in social media and online marketing & design, as well as trends and cultural topics that are helping shape and inform today’s readers. Send comments or ideas to jeff@dreamlocal.com. For more from Dream Local, go to our Daily Dose ...

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Geekbook 12.11 | An Internet and Online Media Zeitgeist

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Welcome to Geekbook —  Capturing the daily buzz in social media and online marketing & design, as well as trends and cultural topics that are helping shape and inform today’s readers. Send comments or ideas to jeff@dreamlocal.com. For more from Dream Local, go to our Daily Dose ...

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