Author Archive

Five Things You Should Be Doing On Pinterest

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pinterest

In the past few years, Pinterest has become a real social media powerhouse. They recently hit the 100 million-user mark, and 93 percent of those are shoppers who have made online purchases in the previous six months. This means more and more businesses are looking to Pinterest as a serious digital marketing channel.

Finding business success on Pinterest requires more than simply setting up an ...

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Retargeting or Remarketing – How Do These Companies Know What I’ve Been Shopping For?

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retargeting

Last night you were shopping for slippers on several websites. Today, ads for slippers from those same sites are showing up all over your Facebook and news feeds.

How do they know?

It may be a little creepy, but seeing those slippers pop up in your news feed may be what finally gets you to buy them. That’s why more and more companies are marketing to you through something called “retargeting.”

How did they ...

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Business Development Manager, Media Partners

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dld

Do you have sales leadership experience, particularly in media?

Are you a change agent and want to be part of the future in digital marketing?

Dream Local Digital is a fast-paced startup at the epicenter of the shift to digital media. As small and medium businesses begin demanding services in social, search, mobile and digital marketing, Dream Local Digital is poised to assist them, and help our ...

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Video Marketing on a Budget

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video

With YouTube ranking as the world’s second most popular search engine (with 3 million unique searches per month), it’s clear that video is, or should be, a vital part of any company’s marketing mix. And it seems marketers are taking notice, with 76% saying they plan to add more video to their strategy. It’s no wonder, when you consider that 80% of visitors to your website will watch a video, while ...

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5 Tactics to Generate More Positive Reviews for Your Business

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online-reviews

Your customers have the power to influence the reputation and perception of your business every time they post a review about you – be it be positive or negative. Of course, we all want positive reviews.

Beyond doing everything possible to ensure your customer has a positive experience with you, there are ways you can increase the likelihood that they will post a positive review about you.

Why does it matter?   Beyond making ...

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Business Development Consultant

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We’re Looking for an Business Development Consultant 

Applicants should be located in Maine.

a89afe82-86fa-4dd4-ac7e-4f0bc151c5d3If you are highly motivated, energetic and seek the challenges and rewards of supporting great products and services, serving customers & reaching your potential, we would like to hear from you! This is a unique opportunity to work in a rapidly-growing, fast-paced organization with a seasoned management team who have been there before. We offer a casual team orientated work environment, ...

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5 Tips to Get The Most Out of Your Next Promotional Event

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5 Tips to Get The Most Out of Your Next Promotional EventPlanning a promotional event for your business only to have a small number of attendees show up can be disappointing. And salt is added to the wound when you take a moment to reflect on how much time and money went into the process.

Fortunately, there are ways to ensure your next event will be all that you envision, making your efforts ...

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Improve Customer Service by Revolutionizing Internal Communication

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Improve Customer Service by Revolutionizing Internal Communication

Hospitals waste more than $12 billion a year due to poor communication among healthcare providers, according to a study conducted by the University of Maryland’s Robert H. Smith School of Business. A study by Towers Watson showed that companies with high effectiveness in change management and communication are three and a half times more likely to outperform industry competitors than less effective ones.

No matter your industry, there are ways to streamline internal communications ...

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Programmatic Advertising

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Here are a few recent good reads looking at programmatic advertising.

 

Heineken Partners With TubeMogul, Now Spends 10% of Ad Budget Via Programmatic Channels


Time Inc. Now Selling Print Ads Programmatically


 

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How to Build a Great Video on a Budget

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How to Build a Great Video on a BudgetIf you’re selling a branded product, you will find that incorporating video into your marketing mix will pay off for the extra effort. Virtually all the major social network platforms support video. YouTube, the grandaddy of them all, is arguably the world’s second-largest search engine (it helps to be owned by the No. 1 search engine, Google) and in spite of younger, hipper entrants ...

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