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RSS: Your Personal Online Newspaper

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RSS: Your Personal Online Newspaper

Many online viewers have a list of favorite websites which they frequent, places where they watch their favorite videos, read articles by their chosen news corporations, or read blogs about topics they are interested in. There are many ways to access these websites more easily than visiting them individually on a daily basis or bookmarking them in the browser. The simplest way is to create a personal online newspaper, which can bring in all the information from a ...

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How Content Planning Can Do Wonders For Your Blog

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With blogs being increasingly employed to reach out to customers, it is important to make sure you maximize the effect of your content. In order to get the most out of your words, you need to be organized. In other words, you need content planning.

Sure, the idea of planning your blog/website’s content may seem like a no-brainer, but it’s easy to overlook putting together a coherent strategy for what’s posted on your site. But ...

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RSS: Your Personal Online Newspaper

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RSS: Your Personal Online Newspaper

Many online viewers have a list of favorite websites which they frequent, places where they watch their favorite videos, read articles by their chosen news corporations, or read blogs about topics they are interested in. There are many ways to access these websites more easily than visiting them individually on a daily basis or bookmarking them in the browser. The simplest way is to create a personal online newspaper, which can bring in all the information from a reader’s favorite ...

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The Future of Retail Marketing is Digital

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The Future of Retail Marketing is Digital

A Retail Startup Pitch Event was recently held at Plug and Play Tech Center in Sunnyvale, California. In attendance were digital retail marketing experts from Target, AT&T, Unilever, Panasonic, Coca-Cola and Anheuser-Busch.

The moderator of the event was Steve Katz – creator of ShopTouch – who said the roadmap to success for startups pitching would be to partner with one of these big retail companies or to be acquired by them. That ...

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Social Media Marketing Lessons from #6SecondScience

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Social Media Marketing Lessons from #6SecondScience

Vine was released in January of this year, and has received mixed reviews over the last nine months. The social video platform, acquired by Twitter, allows users to share six seconds of unedited, unfiltered video. The sole control the creator has is determination of brief “scene” beginnings and ends. The film loops infinitely much like a GIF image. There are more than 13 million users on Vine, and it was the top free downloaded app in ...

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LinkedIn University Pages

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LinkedIn University Pages

LinkedIn is making some changes to how high school students outline their college careers. Starting September 12th the minimum age to create a LinkedIn account will be lowered to 14. That way, high school students can use their LinkedIn accounts to access the new University Pages and map out their high school and college careers. The pages are designed to help students learn more about schools around the world and connect with alumni. This move will also help LinkedIn expand ...

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New LinkedIn Analytics Help Businesses Measure ROI

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New LinkedIn Analytics Help Businesses Measure ROI

Although LinkedIn has offered basic business page analytics in the past, nothing of that nature compares to the recent addition of the comprehensive analytics page. Parsed out into data that directly relates to marketing outcome and measurable content that can be downloaded into a foolproof *cough* marketing analyst *cough* report.

If you’re an admin interested in proving ROI – start at the bottom of the page to see how your business page outperforms other businesses in the same industry. That’s a good ...

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Get ROI on Social Media

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Get ROI on Social Media

Social Media Marketing is not its own great tree. It is a branch on the larger marketing trunk, a new way to communicate with your current and potential audiences. It is just as critical to respond to customers on social media as it is to respond to a visitor in your store or an incoming phone call. Google is your yellow pages listing. Twitter is your phone line. Facebook is the sign above the your store. Foursquare is your ...

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7 Reasons To Be the Indiana Jones of Social Media

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7 Reasons To Be the Indiana Jones of Social Media

Indiana Jones is close to universally likeable. He’s got an aura of adventure and a great story. You could say he’s engaging. With some online work that’s nowhere near as hard as archaeology, you can be as influential, likeable, and daring as Indy. Read these reasons to be an Indiana Jones online and grow your business. Afterward, share your own ideas in the comments.

1. He knows his stuff

image source: tumblr.com

Dr. ...

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Native Advertising Is Just a Relevant Advertisement

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Native Advertising Is Just a Relevant Advertisement

Content marketing is a form of native advertising. Brands seeking to engage with customers and expand their reach online purchase ads on search engines, social networking sites, and blogs to boost viewership in relevant arenas. One example is the paid search results that attach themselves to key terms in a user search and are thusly relevant to the searcher’s needs while still being a paid advertisement. Another example would be a promoted tweet that highlights news or information relevant to ...

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