How can businesses and organizations use Pinterest? If your business lends itself to a visual presentation, and your message is something you want shared virally, Pinterest can be a terrific tool. For artists, jewelers, photogaphers, people in the fashion industry, home decorating and many more it’s a powerful and easy to use way to showcase your work. Users that like it will “pin it” and therefore show it to all of their friends, many of whom may also “pin it” and your message is spread. For experts in their field, it is a good way to illustrate your knowledge, gain credibility and exposure. For those of us in the information business, infographics are a very effective way to communicate on Pinterest, and you can see several on social media on my page at www.pinterest.com/shannonkin. It’s not right for everyone yet, but there is tremendous potential here. If you need an invite to Pinterest, you can request one on their site, or message us at facebook.com/dreamlocal and we will get you one!

Have a question for Shannon or suggestion of what you’d like to see in the next post? Send it to info@dreamlocal.com

BANGOR, Maine — The Bangor Daily News today announced a partnership with Dream Local Digital, LTD, a Maine-based digital marketing agency, to offer expanded marketing services to its advertising clients, with social, digital and mobile media marketing, lead generation and local search services. The agency will operate under the BDN Maine brand.

The announcement marks a milestone in the strategy of the BDN to bring strong solutions to their advertisers, who increasingly look for recommendations and guidance in how to leverage digital marketing to their advantage.

“We want to provide more effective, more comprehensive services to our clients, and we know they are looking increasingly to digital answers to market their businesses,” said Todd Benoit, director of news and new media at the BDN.

“Dream Local Digital was a natural choice for us because it’s a Maine company that understands Maine businesses, but has also had impressive success with clients nationally,” he said. “What impressed me most was that it offered straightforward results to what can be a confusing digital world.”

Dream Local Digital, based in Thomaston, Maine, is lead by Shannon Kinney, a Maine native who has worked in media for more than two decades. She also was a leading member of the team that developed the autos site, cars.com, and spent several years in Silicon Valley, working on more than 60 online media properties for newspapers throughout the United States and Canada. Dream Local has served more than 1,000 businesses nationwide through workshops, strategy development and execution of online marketing strategies.

“This is much more than a mere partnership between two companies,” Kinney said. “It’s about joining forces to serve all of the small and medium businesses in Maine with affordable and effective online marketing solutions while also saving them time. I’m thrilled about BDN Maine’s desire to be a resource statewide, and our ability to offer marketing solutions ranging from social media marketing to digital advertising, blogs, mobile, video and print is a powerful combination for the small businesses in Maine.”

Tobin Slaven, creative director of Dream Local Digital added, “Our company’s mission is to save main street – one small business at a time, with practical information about how social media and mobile technology is giving small businesses an unfair advantage over their national brand and big box store competition. Working together with the Bangor Daily News allows us to bring this vision to the small businesses in Maine more effectively – we share the vision and can now make it a reality for more businesses”.

The agency will be based in Bangor at the offices of the newspaper on 491 Main Street and will offer:

• A broad platform of services for small businesses seeking to make the most of online marketing
• A solutions-based approach to help businesses achieve their marketing goals via online and traditional marketing – we help build the plan for you based on your marketing needs
• A world-class service and support organization for small business owners and managers so they can focus on doing what they do best, which is serving their customers

Major services include the following:

• Social media and online marketing plan development to assist clients in learning how to use online marketing to grow their business
• Social media channel development – we build customized Facebook, Twitter, YouTube, LinkedIn, Foursquare pages and more
• Social Media Marketing Channel Management and blog management – we manage the pages and posts for our clients to save them time
• Video and mobile marketing
• Lead generation marketing
• Email marketing
• Media planning

About The Bangor Daily News:
The Bangor Daily News is a 122 year old, family-owned business that serves Maine through a daily newspaper, web site (bangordailynews.com), weekly and custom publications as well as phone and tablet apps. The BDN has the largest news team in Maine, with reporters at its home office in Bangor and in Augusta, Bar Harbor, Bath, Belfast, Ellsworth, Houlton, Lincoln, Portland, Machias, Newport and Rockland.

About Dream Local Digital:
Dream Local Digital, LTD: www.dreamlocal.comis a digital marketing agency serving small-medium sized business and non-profit clients nationwide providing social media and online marketing services. Since their inception in 2009, the goal has been to help these businesses succeed in their Social Media marketing efforts and help save them time while they run their business. Dream Local Digital recently merged with Mindboom Media and Mobile Marketing of Maine also located in Bangor. The company has been recognized by the Penobscot Bay Regional Chamber of Commerce with their Innovation in Business Award, and has offices in Thomaston and Bangor, Maine, and Jacksonville, FL.

For more information:

Todd Benoit, Director of News and New Media, Bangor Daily News
207-990-8299
moc/swenyliadrognab//tionebt
www.bangordailynews.com
www.facebook.com/dreamlocal

Shannon Kinney, GM and Client Success Officer, Dream Local Digital
207-354-7073
moc/lacolmaerd//nonnahs
www.dreamlocal.com
www.facebook.com/bangordailynews