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Author Archive for: ‘Mark’

Facebook Adds 60 Timeline Apps; What’s it Mean?

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Facebook gathered reporters in a San Francisco restaurant Wednesday evening to announce the release of 60 new apps that will allow Facebook users to automatically share more information on their timeline profiles. The implications for small- and medium-sized businesses aren’t obvious, but we’ll get back to that in a minute. A full list of available apps (I still want to more »

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Dream Local Digital among Top 5 New England Tech Companies to Watch

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Dream Local Digital, one of Maine’s fastest growing digital marketing agencies, is one of Mass High Tech’s “five you should follow” in this week’s Startup Report newsletter. The five to follow are start-ups nominated each week by readers of the newsletter. Mass High Tech specializes in covering New England’s incubation of next generation technologies and the people and companies behind more »

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Easy steps to improve your website search results

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It’s critical for small businesses to make sure their websites are easily found by search engines and, as a result, by potential customers. Luckily, there are some basic, easy and inexpensive ways to optimize your site for search. In the online marketing world, it’s called search engine optimization (SEO). It really boils down to placing signposts in the content of more »

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Track social media buttons with Google Analytics

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It’s standard practice to place social media “share” buttons with website or blog articles, but if they’re not connected to Google Analytics, any assessment of social media strategy is incomplete. Google Analytics offers code that allows you to measure the use of some of those buttons — Google+, Facebook’s send, like and unlike and Twitter’s official Tweet button. The new more »

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What Facebook changes mean for marketers

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The changes to Facebook mean that marketers and businesses will have to work smarter to reach existing and potential customers on the social networking site. Until now, marketers have used the power of “Like” to reach and engage their fans. But simply attracting a “Like” from a fan won’t guarantee a marketer’s message will reach its target. Facebook intends to more »

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A sneak peek at the new Facebook changes

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Along with death and taxes, it seems we also can count on inevitable panic over the latest Facebook updates. Earlier this month, Facebook introduced a new format in which only important messages reach your wall, while other not-as-important messages only show up in what is called the “ticker.” This update is only part of what will be a major update more »

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5 Ways to Bolster your Facebook Privacy

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Since Facebook added its new Ticker feature last week, we’ve all started to see posts and information about people we don’t know. It feels like eavesdropping. Facebook is getting blamed for playing fast and loose with privacy, but we’re seeing more than we want to know because Facebook users are poor stewards of their own privacy. Among other things, the more »

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