Picking up from yesterday, we’ve been keeping an eye on the Twitter feed for the The Local Media Association / BIA Kelsey Digital Agency Summit, day 2. With presentations discussing video, sales, recruitment, and more, the focus of the conference is centered on best practices for local media digital agencies.
The Tweeters were really active today. Here are some day 2 highlights from our perspective.
Excited for day 2 of #digisumm Hope everyone enjoyed their evening! Come down for some breakfast and coffee with our sponsors and exhibitors
— Local Media Assoc. (@LocalMediaAssoc) November 7, 2013
Video – An Important & Growing Part of the Digital Agency Product Mix – with Lisa Bishop, Nirali Jain, & Greg Bobolo
BIA/Kelsey: Local online video will grow from 1B in 2012 to 5B by 2017 by SMBs #DigiSumm #LocalMediaAssoc
— Brandon Erlacher (@bserlacher) November 7, 2013
Rick Ducey kicking off day 2 of #digisumm w/ a video ad session. Room is packed. @LocalMediaAssoc @BIAKelsey pic.twitter.com/ikVDT3xqwr
— Nancy Lane (@localmediarocks) November 7, 2013
BIA/Kelsey: You have video, how do you sell it? Put inventory into programmatic exchanges. Can reach young audiences. #RTB #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
Bishop: Online- Combine impact of sight, sound, motion with a targeted video display campaign. #DigiSumm #LocalMediaAssoc
— Brandon Erlacher (@bserlacher) November 7, 2013
Bobolo: Pre-roll advertising is not a good user experience. Mid-roll a much better solution. #DigiSumm #LocalMediaAssoc
— Brandon Erlacher (@bserlacher) November 7, 2013
Standing room only at LMA digital agency summit day 2. @LocalMediaAssoc @BIAKelsey #digisumm pic.twitter.com/FVzxzaqJj0
— Nancy Lane (@localmediarocks) November 7, 2013
Bishop: Consumers find it harder to engage with video on a smaller screen, but mobile video watching is growing. #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
Selling Agency Services with an Inside Sales Team – with Peter Newton
@ponewton Propel Marketing: ‘Presence’, ‘Get Found’, ‘Engage’ products delivered for the local market SMB #DigiSumm #LocalMediaAssoc
— Brandon Erlacher (@bserlacher) November 7, 2013
Sweet spot for Propel – small businesses that spend under $2K/yr @LocalMediaAssoc #digisumm pic.twitter.com/YGXwY16HmE — Nancy Lane (@localmediarocks) November 7, 2013
@ponewton “Best place to grow your business is with your current customers” – Propel Marketing #digisumm — Digital Observer (@DObservermedia) November 7, 2013
Digital directory products huge opportunity for using an inside sales team @ponewton#DigiSumm — Brandon Erlacher (@bserlacher) November 7, 2013
Maximizing Search Revenue – with Amie Stein
$20million spend in paid search in colorado springs co – big opportunity for 2014 #digisumm — Shannon Kinney (@shannonkin) November 7, 2013
search is way to grow and retain current customers increase spend and help with cust acquisition #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
@Amiestein Do search and do it better. Remarketing, page rank and mobile optimization. #DigiSumm #LocalMediaAssoc
— Brandon Erlacher (@bserlacher) November 7, 2013
Amie Stein, LMA’s training & dev director, presenting @ #digisumm re: how 2 triple your search rev @LocalMediaAssoc pic.twitter.com/Gr2umfbAFf — Nancy Lane (@localmediarocks) November 7, 2013
get into acquisition mode with paid search offerings, be thinking about the opportunity! #digisumm — Shannon Kinney (@shannonkin) November 7, 2013
Finance and insurance are the top categories for spending on Google platforms #digisumm
— Pete Van Baalen (@pete_vanbaalen) November 7, 2013
gain market share with paid search, analyze competitive media spend by moving budget from directories #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
product listing ads on google seeing double and triple click thru rates, easy to manage #digisumm — Shannon Kinney (@shannonkin) November 7, 2013
Paid Search- Auto, boutiques, appliance, electronics all good for product listing ads. @Amiestein #DigiSumm — Brandon Erlacher (@bserlacher) November 7, 2013
Paid Search-#Google Grants. A hidden gem for non-profits. 10K monthly award for 501c (3) status. Manage it for them! @Amiestein #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
Train your sales team and get adwords certified! #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
Centro Affiliate Program for Digital Agencies – with Garrett McClure, Orlando Comas, Tom Schager, & Adam Burnham
Exciting panel at #DigiSumm talking about the @Centro Affiliate Program @garrettmcclure @oecomas @adamburnham pic.twitter.com/OKWO91M1yj
— Macy English (@macyenglish) November 7, 2013
Start selling things people want to buy, not what you think they want to buy #digisumm @adamburnham
— Local Media Assoc. (@LocalMediaAssoc) November 7, 2013
we need to be comfortable offering SOLUTIONS vs. individual products Orlando Comas #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
Digital services conversation opens us up to so many different clients, categories that we never engaged with. Right on! #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
Selling digital agencies is something you should all do but use someone else to fulfill (like @dreamlocal!) #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
Offering services to current advertisers is not enough. Need a SMB strategy that is larger than traditional client base. -Comas #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
Tom Schager: The only thing you really own as local media is the trust of the client. #digisumm
— Scott Stanford (@Scott_Stanford) November 7, 2013
Digital ad panel: Ongoing staff training is key. Not quarterly, Not monthly, but weekly training. Make it happen. #digisumm
— Scott Stanford (@Scott_Stanford) November 7, 2013
if reps won’t adopt digital, let them know they aren’t part of the plan going forward. you have to. #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
the digital agency game is about customer acquisition. See the opportunity in your market and BUILD TRUST. #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
Why Recruitment Should be Part of Your Digital Agency Offerings – with Shannon Kinney and Brendan Shea
@shannonkin @dreamlocal takes the stage: Leveraging agency services to increase recruitment revenue #digisumm
— Local Media Assoc. (@LocalMediaAssoc) November 7, 2013
Agency recruiting: job listings distributed across social channels, SEO, referral, matching, biz image, mobile #DigiSumm @shannonkin
— Brandon Erlacher (@bserlacher) November 7, 2013
Reputation management critical when recruiting. Blogs to help image. Every biz needs a recruitment strategy! @shannonkin #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
#Jobvite It allows you to leverage the power of your team’s social networks to find the best talent. @shannonkin #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
“@bserlacher: Jobseekers seek a job, not a job board. -Brendan Shea, #RealMatch #DigiSumm”
— Georg Burtscher (@GeorgBurtscher) November 7, 2013
Newspapers own just 2% of the recruitment market today, down from 95% 10 years ago. -Shea #DigiSumm#LocalMediaAssoc
— Brandon Erlacher (@bserlacher) November 7, 2013
You really want the passive jobseekers- the ones already employed. Reach them via #LinkedIn social connections. -Shea #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
Top Five Ways to Monetize Social – with Brendan King, Chris Marentis, Steve Weaver, Trevor Sumner, and Charles Laughlin
social media isn’t about doing something different, it’s about doing the same thing in a different place! @brendanking #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
SMBs want leads and ROI. Just being on Social is not enough… -King #VendAsta #DigiSumm — Brandon Erlacher (@bserlacher) November 7, 2013
teach smbs how to have a conversation with prospects vs. assaulting them @brendanking #digisumm — Shannon Kinney (@shannonkin) November 7, 2013
No one is going to follow a plumber socially, but if one reached out to me when I need one… Sale! Opportunity! -King #VendAsta #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
Digital Agency Services: Start with the Four Horsemen: #Facebook, #Google+, #Twitter and #LinkedIn #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
Digital Agency: You have got to create engagement and manage those social signals. Engage with relevant content & projects. #DigiSumm — Brandon Erlacher (@bserlacher) November 7, 2013
Track your results, Facebook is HUGE traffic driver for small businesses, use it to help your clients. #digisumm — Shannon Kinney (@shannonkin) November 7, 2013
Leads to your businesses will grow through effective storytelling on social media #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
Right talent + tools + strategy + promotion + level of client involvement = success. -Weaver, CEO of Growth Weaver #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
pinterest is #3 social media site in the world, 89% women, over 400% more revenue per click than twitter 27% more than facebook #digisumm — Shannon Kinney (@shannonkin) November 7, 2013
For #digisumm attendees that want to see the @dreamlocal #honeybadger video I referenced, it’s right here https://t.co/jIBUFINbF9 — Shannon Kinney (@shannonkin) November 7, 2013
Content is the center of any marketing strategy and needs to be social. Trevor Sumner, LocalVox #DigiSumm #LocalMediaAssoc
— Brandon Erlacher (@bserlacher) November 7, 2013
if you put social sharing in email marketing you get more than 112% ROI #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
70% of consumers want to learn about businesses through articles, not ads. #digisumm — Pete Van Baalen (@pete_vanbaalen) November 7, 2013
on average, companies only respond to about 30% of customer feedback on Facebook. Crazy! #digisumm — Shannon Kinney (@shannonkin) November 7, 2013
For goodness sake, ask brand managers at @Oreo or @TicTacUSA or @LEGO_Group what their social ROI is. They build loyalty/goodwill #DigiSumm
— Ian W. (@superianbot) November 7, 2013
20% of twitter mentions are willing to write positive reviews, solicit are review! #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
Get your clients off the idea of ranking, it’s not the long tail play. It’s about being found and what their strategy is #digisumm
— Shannon Kinney (@shannonkin) November 7, 2013
Steve Weaver of Growth Weaver: Teach your reps to do needs based selling and then go help these small businesses win in digital. #digisumm
— Scott Stanford (@Scott_Stanford) November 7, 2013
Email Marketing – An Important Part of the Digital Agency Package – with Ruth Presslaff
Digital agencies need a platform that aggregates all of your email touch points in a unified database. -Ruth Presslaff #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
Email is uber-effective. The second most powerful channel for acquiring customers after search. -Presslaff #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
Deliver not the 1000 people who want to win a gift card, but the 300 people who want to remodel their kitchen. Email. -Presslaff #DigiSumm
— Brandon Erlacher (@bserlacher) November 7, 2013
churn on emaillists 30% yoy if you do nothing #presslaff #DigiSumm
— Georg Burtscher (@GeorgBurtscher) November 7, 2013
@localmediarocks will be wrapping up #digisumm with the top 5 ideas to take home! What action items are you taking home? We want to hear…
— Local Media Assoc. (@LocalMediaAssoc) November 7, 2013
by Jeff Howland
Made it this far…See what else we’re talking about.
About Dream Local Digital:
Dream Local Digital is a digital marketing agency specializing in interactive media, marketing, SEO and social media. Dream Local Digital works with newspapers, media companies, ad agencies, and directly with small to medium-sized businesses on all aspects of their online marketing plans, from website development, content strategy and social media to search engine optimization, reputation management and e-mail marketing. Dream Local Digital has offices in Rockland and Portland, Maine and Silicon Valley, Calif.
