As per usual, Facebook is facing further changes to its design. We Facebook users are often frustrated by the constantly-changing format. Hands up if you felt an inner turmoil when you logged on to Facebook and realized that the Powers That Be changed your page to Timeline . . . Am I right in saying…Details
In the early days of this nation’s history, citizens could walk right into the White House and talk to, share opinions with, or bring gifts directly to the President. This phenomenon was significant during President Lincoln’s time in office, as he was often kept busy at all hours listening to citizens and office seekers, as…Details
Facebook, it’s efforts to move all accounts to Timeline, made the switch for business accounts effective on March 30th. So, what does that mean for you? You have a new cover photo, and reformatted your logo into a square… but now what? How can you make Timeline actually into a timeline? If you have already…Details
Modern Marketing Moves Away From What Worked By Tobin Slaven Is there any single company USP that is better known or has become more adopted as part of our cultural lexicon than Nike’s “Just Do It?” That single slogan has driven the sports ethos of gritty determination for more than a decade, and been a flywheel…Details
Everyday Time Wasters Could Be Lifesavers By Jeremy Cote While watching television last week I noticed a once familiar scene from a movie that everyone alive in the late 90s knows about. Yes it’s back. The movie Titanic makes a return to theaters this week, now in 3D. Seeing the commercial for this movie really…Details
Facebook Timeline Drives Engagement Up …And Drives Small Business Owners Over The Edge! The big news of March was all the madness around Timeline and Facebook’s deadline to start using the new format. With small business owners scrambling to get their new designs and strategies in place before the 31st – the numbers are starting…Details
Last week I looked at how professional athletes are increasingly using social media to connect with their fans in a new and intimate way. Shifting gears now to the popular music industry we’ll see a similar trend albeit, in this case, even more pervasive.
Pop stars are brands and by engaging with their fans they not only help build their fan base, they get feedback and opinions from those who buy their music. In doing so, fans feel like they are involved, enhancing their loyalty. As this dynamic develops, in some cases, this new relationship can elicit a magical collision of talent, that without the interconnectedness of social media, likely would never have happened.Details
An Argument Against Digital Progress
by Mark Whittaker
It’s time to put my curmudgeonly foot down.
Do we really need to see larger versions of photos on Facebook? The fine folks at Zuckerbergland think so. Last week they enabled photos viewed in two browsers, the latest version of Firefox and Chrome, to expand to a full-screen view.
If you use either of those browsers, a double arrow will appear in the upper right of a photo when you mouse over it. I’m sure the feature will be enabled soon for those other little-used growers, Internet Explorer and Safari.
Great. I need to add even more clicks to my Facebook time. (Are you catching the sarcasm here?)Details
Increasing Facebook Fans
by Jeremy Cote
Why is my fan count so low? Doesn’t anyone like us? Facebook fans are important to a social media marketing campaign. The more fans you have, the more people will see your messages. There are many success stories about large brands accumulating thousands of fans a week, and even smaller local brands can catch lighting in a bottle and find huge success in fan growth. Those successes, however, often leave the rest of us scratching our heads. In order to better understand why they aren’t “liking” your page, let’s look at what makes a typical person want to “like” a Facebook page.Details
Connecting With Your Favorite Celebrity or Athlete
by Jeff Howland
As this year’s baseball season warms up, fans are heading to their computers and phones to keep up to date with what their teams and favorite players are up to during spring training. Athletes in baseball, football, basketball and beyond have been some of the most prolific users of social media in recent years. Twitter, a favorite of many high profile athletes and celebrities, allows immediate, candid communication with hundred of thousands of fans. As players reach out in ways not possible before, a new dynamic is at play, forming a unique, albeit open to interpretation, type of relationship with their fans.
Though these interactions may not form a closer connection in a physical sense, fans are able to have what in some ways, seems like direct access to their favorite players. As Nancy Armour (AP) discussed in more detail recently, fans are not only enjoying their player’s updates on Twitter, they are also getting into the game and seeking a little love in return. How can a fan garner a personal message from their favorite player while also having that very message highlighted for all to see? By soliciting them for a retweet of course! Here are a couple of examples she provided:Details