Making the Transition to Google+ Local by Mark Whittaker Google launched a new product last week — “Google+ Local” — that integrates Google Places with the Google+ social media site. With the change, Google has abandoned Google Places, forcing all of its business listings into Google+. Here’s what it means: 1. Google has integrated…Details
As per usual, Facebook is facing further changes to its design. We Facebook users are often frustrated by the constantly-changing format. Hands up if you felt an inner turmoil when you logged on to Facebook and realized that the Powers That Be changed your page to Timeline . . . Am I right in saying…Details
In the early days of this nation’s history, citizens could walk right into the White House and talk to, share opinions with, or bring gifts directly to the President. This phenomenon was significant during President Lincoln’s time in office, as he was often kept busy at all hours listening to citizens and office seekers, as…Details
Facebook, it’s efforts to move all accounts to Timeline, made the switch for business accounts effective on March 30th. So, what does that mean for you? You have a new cover photo, and reformatted your logo into a square… but now what? How can you make Timeline actually into a timeline? If you have already…Details
Modern Marketing Moves Away From What Worked By Tobin Slaven Is there any single company USP that is better known or has become more adopted as part of our cultural lexicon than Nike’s “Just Do It?” That single slogan has driven the sports ethos of gritty determination for more than a decade, and been a flywheel…Details
Everyday Time Wasters Could Be Lifesavers By Jeremy Cote While watching television last week I noticed a once familiar scene from a movie that everyone alive in the late 90s knows about. Yes it’s back. The movie Titanic makes a return to theaters this week, now in 3D. Seeing the commercial for this movie really…Details
Facebook Timeline Drives Engagement Up …And Drives Small Business Owners Over The Edge! The big news of March was all the madness around Timeline and Facebook’s deadline to start using the new format. With small business owners scrambling to get their new designs and strategies in place before the 31st – the numbers are starting…Details
Last week I looked at how professional athletes are increasingly using social media to connect with their fans in a new and intimate way. Shifting gears now to the popular music industry we’ll see a similar trend albeit, in this case, even more pervasive.
Pop stars are brands and by engaging with their fans they not only help build their fan base, they get feedback and opinions from those who buy their music. In doing so, fans feel like they are involved, enhancing their loyalty. As this dynamic develops, in some cases, this new relationship can elicit a magical collision of talent, that without the interconnectedness of social media, likely would never have happened.Details
An Argument Against Digital Progress
by Mark Whittaker
It’s time to put my curmudgeonly foot down.
Do we really need to see larger versions of photos on Facebook? The fine folks at Zuckerbergland think so. Last week they enabled photos viewed in two browsers, the latest version of Firefox and Chrome, to expand to a full-screen view.
If you use either of those browsers, a double arrow will appear in the upper right of a photo when you mouse over it. I’m sure the feature will be enabled soon for those other little-used growers, Internet Explorer and Safari.
Great. I need to add even more clicks to my Facebook time. (Are you catching the sarcasm here?)Details
Increasing Facebook Fans
by Jeremy Cote
Why is my fan count so low? Doesn’t anyone like us? Facebook fans are important to a social media marketing campaign. The more fans you have, the more people will see your messages. There are many success stories about large brands accumulating thousands of fans a week, and even smaller local brands can catch lighting in a bottle and find huge success in fan growth. Those successes, however, often leave the rest of us scratching our heads. In order to better understand why they aren’t “liking” your page, let’s look at what makes a typical person want to “like” a Facebook page.Details