Connecting With Your Favorite Celebrity or Athlete
by Jeff Howland
As this year’s baseball season warms up, fans are heading to their computers and phones to keep up to date with what their teams and favorite players are up to during spring training. Athletes in baseball, football, basketball and beyond have been some of the most prolific users of social media in recent years. Twitter, a favorite of many high profile athletes and celebrities, allows immediate, candid communication with hundred of thousands of fans. As players reach out in ways not possible before, a new dynamic is at play, forming a unique, albeit open to interpretation, type of relationship with their fans.
Though these interactions may not form a closer connection in a physical sense, fans are able to have what in some ways, seems like direct access to their favorite players. As Nancy Armour (AP) discussed in more detail recently, fans are not only enjoying their player’s updates on Twitter, they are also getting into the game and seeking a little love in return. How can a fan garner a personal message from their favorite player while also having that very message highlighted for all to see? By soliciting them for a retweet of course! Here are a couple of examples she provided:Details