The holiday season launches each year with three major daylong shopping events. Having a digital marketing strategy for each – Black Friday, Small Business Saturday and Cyber Monday – can…
Real estate is a fast-moving, rapidly changing field, with buyers and sellers jockeying for the best possible deals. The dynamic market for real estate today means real estate agents need…
Netflix added 2.4 million households to its roster of subscribers in the third quarter of 2022, more than doubling the streaming service’s projections, Time magazine reports. The boost in recent…
A lead magnet is content that compels a website visitor to provide you with contact information. It accomplishes two critical objectives in your business’s marketing strategy. Generate a leadYou now…
A strong holiday season is vital for so many local businesses. But the omnipresence of marketing messages can make it hard for one local home services business to stand out….
Optimization and marketing for search engines both rely heavily on understanding what your target audience is searching for in Google when they want to buy/sell/rent. And both allow you to…
Advertising on LinkedIn is a critical opportunity to engage professionals, especially for B2B companies. As a social media platform targeted to one’s professional identity, LinkedIn has 850 million members in…
We’re hearing a lot about TikTok and Instagram these days, but Facebook has nearly 2 billion active users worldwide. For context, that’s 25 percent of the world’s population. Your typical Facebook…
If you were in a physical store and saw a crowd gathering around a product demonstration, you would want to know what the excitement is all about. If those same…
Social media users, now more aware of how businesses have been using their personal data, demand control of their data. In response to the changing privacy environment, Meta is making…