LinkedIn allows users and businesses to connect with people who want to do business and who are serious about business networking.
Companies highlight what they do, what they sell, job opportunities, and where they are located on LinkedIn business pages. Employees can link their personal LinkedIn profiles to their employer’s LinkedIn business page to highlight their own work experience and capabilities and to reinforce the company’s visibility and capabilities.
As on Facebook and other social networks, individuals follow companies and brands on LinkedIn to receive updates, industry trends, and professional news. Your company’s products and services can be featured front and center on your LinkedIn business page, showcasing what you do, how you do it, and how you’re different from your competitors. Your customers can even write recommendations on your page, to further increase your credibility and visibility.