What We Are Talking About « Dream Local™ – Our Business is Local. Our Imagination is Global

What We Are Talking About

31
Aug3

The LocalHabit Publisher’s Toolkit
LocalHabit is the first nationally branded product dedicated to supporting local media. We are in the process of creating our Publisher’s Toolkit and rolling out bits and pieces of it to our growing list of publishing partners. Although we are still in beta with the majority with both or web and mobile platforms, the tools [...]
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31
Aug3

Like Lipstick on a Pig!
According to a survey by the Pew Research Center for the People & the Press, only 20 percent of American adults reported using digital tools to communicate with their neighbors or stay informed about community issues at least once in the past year. Only one in 10 reported [...]
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27
Aug3

Selling Reputation Management
As we move toward launching some of our early publisher partners, I wanted to share some personal experience in selling reputation management directly to an SMB. I’ve done it over the phone, cold calling in person and with businesses I have long standing relationships with. The outcome was pretty similar. The Process In every case, the best [...]
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27
Aug2

BIA/Kelsey SMB Survey
Greg Sterling has an interesting post covering BIA/Kelsey’s recent survey of SMB ad spend. The main finding is that online ad spend is a great indicator of the services an SMB is likely to purchase, with a strong dividing line between the small and big spenders. As Greg notes, this is no [...]
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Recent Posts

25
Aug

Loyalty Programs Need to Get Out of My Snail-Mailbox
I may be in the minority on this but everyday I make a pit stop at my garbage can before I enter my house with the mail. I make that stop because I get at least two postcards or mailers from businesses that I am a customer of. A lot of times it is my [...]
25
Aug

RepSquad to Provide “No Fee” SEM Management to Publishers
The RepSquad combined with top industry consultants and local experts will begin offering publishers a different approach to managing their SEM strategy. Unlike others providing SEM services to publishers we will not be assessing management and placement fees. Instead, we will work directly with the publisher and local business to set goals for actions like [...]
24
Aug

Are you a local habit?
Dream Local is in semi-stealth development of a neighborhood platform that will both interact with existing local product and add a little twist. Once the ball begins rolling and we open all the doors for people to come in, our unique mixture of databases mixed with our patent-pending HabitFormer™ algorithm and reputation management offering will [...]
23
Aug

RepShield for Publishers: FAQ
We are speaking to a lot of local media companies and getting a lot of the same questions, so I would like to use this post to get some of them answered. What is RepShield? RepShield is a mixture of Social CRM and ORM offering that helps advertisers to understand their presence and reputation wherever their business [...]