Viral Content: What Marketing and Advertising Lessons Can Newspapers Learn?

Viral Content: Dream Local Digital’s Shannon Kinney, Local Media Association’s Nancy Lane and others talk with Editor & Publisher about why some content gets shared more than others.

In digital marketing, marketers seek opportunities to gather attention, encourage viewers to share, and establish an emotional connection with the audience all while getting a particular message across. In this article, Editor & Publisher discuss popular videos that have been shared and watched millions of times such as the “Chewbacca Mom,” Dollar Shave Club, and our personal favorite: the Honey Badger video that served as the inspiration for the Dream Local culture.

Viral Content is something everyone in the digital marketing age strives for, and newspapers are working hard to learn from viral success stories that enable them to make their readers care about the content they publish.