Are you a local habit?
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Dream Local is in semi-stealth development of a neighborhood platform that will both interact with existing local product and add a little twist. Once the ball begins rolling and we open all the doors for people to come in, our unique mixture of databases mixed with our patent-pending HabitFormer™ algorithm and reputation management offering will produce some of the most more »
Read MoreRepShield for Publishers: FAQ
We are speaking to a lot of local media companies and getting a lot of the same questions, so I would like to use this post to get some of them answered. What is RepShield? RepShield is a mixture of Social CRM and ORM offering that helps advertisers to understand their presence and reputation wherever their business may be found more »
Read MoreReputation Management is Hard Work, But Definitely Worth It
Online reputation management (ORM) has become a necessity for small companies, mid-sized businesses, large corporations, and educational organizations alike. No matter how big or small the enterprise, no matter the service or product, the ease with which consumers can generate web content makes everyone vulnerable to a brand attack. ORM involves not only recovery of your brand position after on more »
Read MoreWeb 101 Training Made Simple
I’ve been reading a lot about Web 101 training being performed for both newspaper sales people and local businesses. It should be a simple program: Profile your customers. Target people like them. Listen and socialize. Advertise where they are. Keep ideas and offers fresh. Keep repeating this and everyone will be just fine! Oh, I forgot! The sales model for more »
Read MoreRepShield: Your Social CRM
Although, RepShield powers our new Universal Profile for local businesses, RepShield is actually more of a Social CRM. With RepShield in place local publishers can manage presence and reputation for the local business owner and access the information in a simple to read dashboard. At the fingertips of the publisher is the following information: RepShield Score Archived Scores along with more »
Read MoreWeb Powered Word of Mouth
“Word of Mouth” travels faster today than any other time in the history of mankind. Have a bad meal at a restaurant and post it on Yelp, share it on Facebook and Twitter, comment to a friend and see how quickly your social graph is questioning their next dining decision at that restaurant. There are several hundred local search, directory more »
Read MoreDream Local Partners With FeedBrewer to Provide Multi-Platform Content Management Solutions
Today, Dream Local took another big step toward providing local media companies with the best, most comprehensive solutions for growing audience and revenue. We are proud to announce a partnership with FeedBrewer, Inc. (http://feedbrewer.com), a startup founded by media innovator Dan Pacheco, to provide flexible, multi-platform content management solutions for markets of every size. Since founding FeedBrewer in June, Pacheco more »
Read MoreRepShield Builds Lasting Relationships
As I said in previous posts, a great reputation management product and a nice report aren’t enough to move the needle. Our reputation report is the best lead generation and marketing tool we have but it isn’t the secret sauce. No, our secret sauce is the RepSquad. Keeping them focused on moving the needle for every client large and small more »
Read MoreDream Local Adds RepSquad™ Telemarketing Support
Dream Local’s RepSquad™ is now offering publishers an optional managed lead generation service targeting non-traditional categories for their RepShield product and other social platforms publishers are investing in. The goal of the RepSquad is to help the publishers create new local offerings that are appealing to the small business owner and provide the publisher with a consistent funnel of “Ready more »
Read MoreCalkins Media to Offer Dream Local’s Unique RepShield to Advertisers
Revolutionary product helps businesses understand and take control of their reputation and presence across the Internet. PHILDELPHIA, PA – Dream Local, Inc. has announced a partnership with Levittown, PA-based Calkins Media, which operates newspapers and ABC television affiliates in Pennsylvania, New Jersey, Florida and Alabama. Calkins will be selling Dream Local’s RepShield product to its advertisers. RepShield helps advertisers to more »
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