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Category Archive for: ‘Social Media’

Commentary: Groupon and Local Publishers

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Somehow I missed the announcement yesterday about the inking of a partnership between Groupon and McClatchy. I believe this is a brilliant partnership for both parties — McClatchy stands out above the crowd by not trying to be the next clone, which was pretty easy to do since there seems to be a wealth of copycats and Groupon gets to more »

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Your Presence Is Your Reputation

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In the early stages of our thinking about an online marketing tool for the small business, we were fixated on the concept of internet presence. Presence, or “visibility” as I called it in an earlier post, is still very important to our view of reputation management. I’ll explain why.

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A Reputation Management Primer

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A guest post by Damian Rollison, Moon Valley Software. Introduction Though online reputation management for small businesses is a relatively new idea, reputation management as a service has a longer history. The space has been around for several years, focusing primarily on individuals and corporations. Promoting good publicity and managing bad publicity have been the goals, as illustrated by the more »

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Are you taking advantage of your free business listing on Google?

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Last September Google launched “Place Pages” which are free business listing pages within Google that help people to find your business more easily–both on the Web and while traveling in your town. According to Google, Place Pages “help people make more informed decisions about where to go, from restaurants and hotels to dry cleaners and bike shops, as well as more »

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DreamLocal Welcomes Three New Interns

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DreamLocal, a local company that helps businesses develop their online marketing strategies and Web sites, is excited to announce the arrival of three summer interns. Alyssa Rolerson, Gretchen Anderson Feener and Chelsea Sonksen will work in DreamLocal’s Thomaston office and assist with all aspects of the business including building and enhancing Facebook pages, Web site search engine optimization (SEO), e-mail more »

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10 Simple Ways to Increase Fans on your Facebook Page

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One of the questions we’re frequently asked at DreamLocal is “how can I increase the number of fans on my Facebook page?” There’s no single method that works best;  it takes an integrated strategy over time.  These 10 tips will get you started, but remember that ultimately it’s about joining the conversation and providing relevant content to cultivate a loyal more »

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Inman Connect: Social media all about brand-building

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NEW YORK — All the buzz at the recent Inman Connect conference for real estate agents and technology providers was about social media. But the amazing thing is how many of participants act like it’s just a fad. One Realtor says to another: “Are you understanding all of this?” The reply: “NO way! We want to learn, though!” Craig Newmark, one of the more »

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The Mighty Tag

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Tips for improving your search engine ranking with title tags Have you checked the title tags on your web pages lately? They are an important part of search engine optimization for your website. Luckily, writing quality titles is one of the simplest and easiest ways to help improve your rank in search engines. The title tag is probably my favorite more »

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Top 10 Reasons Your Business Needs a Facebook Page, Part II

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Yesterday I explained that a frequently asked question we receive is, “Should my business have a Facebook page, and how should I use Facebook to improve business?” Five reasons were given yesterday and here are five more today. Stay top of mind My car’s service center posted a status update one day that said, “A fresh batch of popcorn has more »

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Top 10 Reasons Your Business Needs a Facebook Page, Part I

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Capture Media Associates recently sponsored a free seminar called, “Top 10 Tips to Market Your Business Online.” The most frequently asked question was on the topic of Facebook. Should my business have a Facebook page, and how should I use Facebook to improve business? The very same questions were asked by a client earlier that week. To shed some light more »

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