Archive for 'Social Media'

How do I choose the right cover photo for my new Facebook Timeline for business page?

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Today’s question comes from Stacey in Montana who read our piece Facebook Timeline for Business is here: 7 Things you Must Know, and asked: “How do I choose the right cover photo for my new Facebook Timeline for business page?”

Great question, Stacey. The new Facebook Timeline design offers a fantastic opportunity to give your business ...

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Facebook Timeline for Business is Here- 7 Things You Must Know

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Facebook has just rolled out timeline for business pages. Timeline, Facebook’s newest overhaul was originally introduced to personal profile pages but is now taking over for the current design of business pages. Timeline gives businesses greater ability to personalize their content, and even add important moments from their founding forward such as new product lines, promotions, and other important company news.  Dream Local migrated to the new Timeline on day one and you can see our page Continue Reading →

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Facebook Adds 60 Timeline Apps; What’s it Mean?

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Facebook gathered reporters in a San Francisco restaurant Wednesday evening to announce the release of 60 new apps that will allow Facebook users to automatically share more information on their timeline profiles.

The implications for small- and medium-sized businesses aren’t obvious, but we’ll get back to that in a minute.

A full list of available apps (I still want to write “applications” instead of “apps”), is on Facebook along with ...

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Bangor Daily News partners with Dream Local Digital to open statewide digital marketing agency

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Together the companies create a digital agency supporting social media and digital marketing needs for small businesses statewide.

BANGOR, Maine — The Bangor Daily News today announced a partnership with Dream Local Digital, LTD, a Maine-based digital marketing agency, to offer expanded marketing services to its advertising clients, with social, digital and mobile media marketing, lead generation and local search services. The agency will operate under the BDN Maine brand.

The announcement marks a milestone in the strategy of the BDN to ...

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Google+ Business Pages

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Here at Dream Local, we’ve been keeping our eyes on Google+ and the recent launch of “Google+ Pages” – which translates into offering Business pages (or Branded pages), very similar to Facebook’s Fan (Business) pages.  The official word came out a few days ago and we’ve already established our own page seen here.  (Please follow us if you are already on or joining Google+)

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Track social media buttons with Google Analytics

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It’s standard practice to place social media “share” buttons with website or blog articles, but if they’re not connected to Google Analytics, any assessment of social media strategy is incomplete.

Google Analytics offers code that allows you to measure the use of some of those buttons — Google+, Facebook’s send, like and unlike and Twitter’s official Tweet button. The new “Social” statistics are available only when viewing the “new version” of Google Analytics (click the link in the upper right).

Applying the ...

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Question of the day: How to make a message go viral on Facebook

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Question of the day: “How can I get the word out and take advantage of the viral nature of social media to promote our upcoming Juice Conference?” – Skip Bates, Bangor Savings Bank

Great question, Skip. It’s true, social media can be a powerful tool for spreading the news about an event, and two excellent tools to use are tagging and sharing. Below is a step by step example:

1.Visit the Juice Conference page, find the link you would like people to ...

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Have people you want to know more about? Introducing the Facebook Subscribe button

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Facebook has been busy rolling out several improvements recently that are designed to allow content to be viewed more broadly on Facebook and throughout the web, as well as to help you have more control over what you see in your news feed.

The Facebook Subscribe button

Designed to allow you hear directly from people that you are interested in but don’t know personally (like journalists, ...

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What Facebook changes mean for marketers

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The changes to Facebook mean that marketers and businesses will have to work smarter to reach existing and potential customers on the social networking site.

Until now, marketers have used the power of “Like” to reach and engage their fans. But simply attracting a “Like” from a fan won’t guarantee a marketer’s message will reach its target. Facebook intends to present the most interesting and relevant content to its users, and one of the ways it determines interest and relevancy is ...

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A sneak peek at the new Facebook changes

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Along with death and taxes, it seems we also can count on inevitable panic over the latest Facebook updates.

Earlier this month, Facebook introduced a new format in which only important messages reach your wall, while other not-as-important messages only show up in what is called the “ticker.” This update is only part of what will be a major update taking place Friday. When it happens we can be sure panic will follow.

Here’s some clarification about what these changes ...

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