Archive for 'Social Media'

BIA/Kelsey SMB Survey

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Greg Sterling has an interesting post covering BIA/Kelsey’s recent survey of SMB ad spend. The main finding is that online ad spend is a great indicator of the services an SMB is likely to purchase, with a strong dividing line between the small and big spenders. As Greg notes, this is no big surprise, but it does indicate clearly that a different strategy is required ...

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Loyalty Programs Need to Get Out of My Snail-Mailbox

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I may be in the minority on this but everyday I make a pit stop at my garbage can before I enter my house with the mail. I make that stop because I get at least two postcards or mailers from businesses that I am a customer of. A lot of times it is my car dealer alerting me about a new service appointment ...

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RepSquad to Provide “No Fee” SEM Management to Publishers

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The RepSquad combined with top industry consultants and local experts will begin offering publishers a different approach to managing their SEM strategy. Unlike others providing SEM services to publishers we will not be assessing management and placement fees. Instead, we will work directly with the publisher and local business to set goals for actions like clicks and transactions and set a budget to reach those ...

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Are you a local habit?

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Dream Local is in semi-stealth development of a neighborhood platform that will both interact with existing local product and add a little twist. Once the ball begins rolling and we open all the doors for people to come in, our unique mixture of databases mixed with our patent-pending HabitFormer™ algorithm and reputation management offering will produce some of the most compelling neighborhood based shopping information.

We are taking off the wrappers on phase 1 in October and will continue to enhance ...

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RepShield for Publishers: FAQ

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We are speaking to a lot of local media companies and getting a lot of the same questions, so I would like to use this post to get some of them answered.

What is RepShield?

RepShield is a mixture of Social CRM and ORM offering that  helps advertisers to understand their presence and reputation wherever their business may be found or mentioned on the Web. The product monitors all data and mentions on the Internet for a particular business, and provides that ...

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Reputation Management is Hard Work, But Definitely Worth It

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Online reputation management (ORM) has become a necessity for small companies, mid-sized businesses, large corporations, and educational organizations alike. No matter how big or small the enterprise, no matter the service or product, the ease with which consumers can generate web content makes everyone vulnerable to a brand attack. ORM involves not only recovery of your brand position after on online reputation fiasco, but also comprehensive, preemptive measures for the prevention of crippling brand attacks.

The point of ORM is to ...

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Web 101 Training Made Simple

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I’ve been reading a lot about Web 101 training being performed for both newspaper sales people and local businesses. It should be a simple program:

  1. Profile your customers.
  2. Target people like them.
  3. Listen and socialize.
  4. Advertise where they are.
  5. Keep ideas and offers fresh.

Keep repeating this and everyone will be just fine!

Oh, I forgot! The sales model for the publisher is:

  1. Know your strengths and weaknesses.
  2. Understand your competition better than your ...
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RepShield: Your Social CRM

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Although, RepShield powers our new Universal Profile for local businesses, RepShield is actually more of a Social CRM. With RepShield in place local publishers can manage presence and reputation for the local business owner and access the information in a simple to read dashboard. At the fingertips of the publisher is the following information:

  • RepShield Score
  • Archived Scores along with a chart to show the changes
  • Key information that the RepSquad has added or changed
  • Simple access to run competitive reports
  • Keyword Analysis to show ...
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Web Powered Word of Mouth

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“Word of Mouth” travels faster today than any other time in the history of mankind. Have a bad meal at a restaurant and post it on Yelp, share it on Facebook and Twitter, comment to a friend and see how quickly your social graph is questioning their next dining decision at that restaurant.

There are several hundred local search, directory and review sites on the web making it virtually impossible for a business owner to manage ...

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Dream Local Partners With FeedBrewer to Provide Multi-Platform Content Management Solutions

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Today, Dream Local took another big step toward providing local media companies with the best, most comprehensive solutions for growing audience and revenue. We are proud to announce a partnership with FeedBrewer, Inc. (http://feedbrewer.com), a startup founded by media innovator Dan Pacheco, to provide flexible, multi-platform content management solutions for markets of every ...

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