Archive for 'Social Media'

RepShield Builds Lasting Relationships

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As I said in previous posts, a great reputation management product and a nice report aren’t enough to move the needle. Our reputation report is the best lead generation and marketing tool we have but it isn’t the secret sauce. No, our secret sauce is the RepSquad.

Keeping them focused on moving the needle for every client large and small is ...

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Dream Local Adds RepSquad™ Telemarketing Support

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Dream Local’s RepSquad™ is now offering publishers an optional managed lead generation service targeting non-traditional categories for their RepShield product and other social platforms publishers are investing in.

The goal of the RepSquad is to help the publishers create  new local offerings that are appealing to the small business owner and provide the publisher with a consistent funnel of “Ready to Buy” leads to pull from as a supplement to their existing line of business. If necessary, we can ...

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Calkins Media to Offer Dream Local’s Unique RepShield to Advertisers

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Revolutionary product helps businesses understand and take control of their reputation and presence across the Internet.

PHILDELPHIA, PA – Dream Local, Inc. has announced a partnership with Levittown, PA-based Calkins Media, which operates newspapers and ABC television affiliates in Pennsylvania, New Jersey, Florida and Alabama. Calkins will be selling Dream Local’s RepShield product to its advertisers.

RepShield helps advertisers to understand their presence and reputation wherever their business may be found or mentioned on the Web. “The product is a potential ...

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Commentary: Groupon and Local Publishers

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Somehow I missed the announcement yesterday about the inking of a partnership between Groupon and McClatchy. I believe this is a brilliant partnership for both parties — McClatchy stands out above the crowd by not trying to be the next clone, which was pretty easy to do since there seems to be a wealth of copycats ...

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Your Presence Is Your Reputation

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A guest post by Damian Rollison, Moon Valley Software.

In the early stages of our thinking about an online marketing tool for the small business, we were fixated on the concept of internet presence. Presence, or “visibility” as I called it in an earlier post, is still very important to our view of reputation management. I’ll explain why.

But first, let me clear up any potential confusion. In the small business marketplace, presence can be understood in a couple of ways. One ...

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A Reputation Management Primer

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A guest post by Damian Rollison, Moon Valley Software.

Introduction

Though online reputation management for small businesses is a relatively new idea, reputation management as a service has a longer history. The space has been around for several years, focusing primarily on individuals and corporations. Promoting good publicity and managing bad publicity have been the goals, as illustrated by the title of Ronald Alsop’s 2004 book, The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and ...

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Are you taking advantage of your free business listing on Google?

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Last September Google launched “Place Pages” which are free business listing pages within Google that help people to find your business more easily–both on the Web and while traveling in your town. According to Google, Place Pages “help people make more informed decisions about where to go, from restaurants and hotels to dry cleaners and bike shops, as well as non-business places like museums, schools and parks.”

Once you  Continue Reading →

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DreamLocal Welcomes Three New Interns

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DreamLocal, a local company that helps businesses develop their online marketing strategies and Web sites, is excited to announce the arrival of three summer interns. Alyssa Rolerson, Gretchen Anderson Feener and Chelsea Sonksen will work in DreamLocal’s Thomaston office and assist with all aspects of the business including building and enhancing Facebook pages, Web site search engine optimization (SEO), e-mail marketing campaigns, writing press releases and blog posts, research and other various tasks.


Alyssa ...

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10 Simple Ways to Increase Fans on your Facebook Page

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One of the questions we’re frequently asked at DreamLocal is “how can I increase the number of fans on my Facebook page?” There’s no single method that works best;  it takes an integrated strategy over time.  These 10 tips will get you started, but remember that ultimately it’s about joining the conversation and providing relevant content to cultivate a loyal fan base.

1. Suggest the page to your Facebook friends.

  1. Go to your business page.
  2. Click “Suggest to ...
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Inman Connect: Social media all about brand-building

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NEW YORK — All the buzz at the recent Inman Connect conference for real estate agents and technology providers was about social media. But the amazing thing is how many of participants act like it’s just a fad.

One Realtor says to another: “Are you understanding all of this?” The reply: “NO way! We want to learn, though!”

Craig Newmark, one of the kings of social media and the founder of the largest free-advertising real estate site in the United States, is a regular speaker at Inman Connect, ...

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