Selling Reputation Management
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As we move toward launching some of our early publisher partners, I wanted to share some personal experience in selling reputation management directly to an SMB. I’ve done it over the phone, cold calling in person and with businesses I have long standing relationships with. The outcome was pretty similar. The Process In every case, the best practice is to more »
Read MoreBIA/Kelsey SMB Survey
Greg Sterling has an interesting post covering BIA/Kelsey’s recent survey of SMB ad spend. The main finding is that online ad spend is a great indicator of the services an SMB is likely to purchase, with a strong dividing line between the small and big spenders. As Greg notes, this is no big surprise, but it does indicate clearly that more »
Read MoreRepShield for Publishers: FAQ
We are speaking to a lot of local media companies and getting a lot of the same questions, so I would like to use this post to get some of them answered. What is RepShield? RepShield is a mixture of Social CRM and ORM offering that helps advertisers to understand their presence and reputation wherever their business may be found more »
Read MoreReputation Management is Hard Work, But Definitely Worth It
Online reputation management (ORM) has become a necessity for small companies, mid-sized businesses, large corporations, and educational organizations alike. No matter how big or small the enterprise, no matter the service or product, the ease with which consumers can generate web content makes everyone vulnerable to a brand attack. ORM involves not only recovery of your brand position after on more »
Read MoreRepShield Builds Lasting Relationships
As I said in previous posts, a great reputation management product and a nice report aren’t enough to move the needle. Our reputation report is the best lead generation and marketing tool we have but it isn’t the secret sauce. No, our secret sauce is the RepSquad. Keeping them focused on moving the needle for every client large and small more »
Read MoreCalkins Media to Offer Dream Local’s Unique RepShield to Advertisers
Revolutionary product helps businesses understand and take control of their reputation and presence across the Internet. PHILDELPHIA, PA – Dream Local, Inc. has announced a partnership with Levittown, PA-based Calkins Media, which operates newspapers and ABC television affiliates in Pennsylvania, New Jersey, Florida and Alabama. Calkins will be selling Dream Local’s RepShield product to its advertisers. RepShield helps advertisers to more »
Read MoreYour Presence Is Your Reputation
In the early stages of our thinking about an online marketing tool for the small business, we were fixated on the concept of internet presence. Presence, or “visibility” as I called it in an earlier post, is still very important to our view of reputation management. I’ll explain why.
Read MoreA Reputation Management Primer
A guest post by Damian Rollison, Moon Valley Software. Introduction Though online reputation management for small businesses is a relatively new idea, reputation management as a service has a longer history. The space has been around for several years, focusing primarily on individuals and corporations. Promoting good publicity and managing bad publicity have been the goals, as illustrated by the more »
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