It’s critical for small businesses to make sure their websites are easily found by search engines and, as a result, by potential customers. Luckily, there are some basic, easy and inexpensive ways to optimize your site for search.
In the online marketing world, it’s called search engine optimization (SEO). It really boils down to placing signposts in the content of your site and in some of the background code that keeps your site running. The signposts — keywords — tell search ...Continue Reading →