Who We Are

Dream Local Digital, New Office August 2013, DoorDream Local Digital, a full-service national marketing agency, helps media publishers and businesses build their brands online, connect with their communities on social media, and develop campaigns that resonate with an online audience, with a custom suite of small business marketing agency products.

Shannon Kinney, founder of Dream Local Digital, spent several years in Chicago, Silicon Valley and Boston working on various startups from Cars.com to the Real Cities Network as well as with media companies working on internet product development and digital revenue growth. She then moved back to Thomaston, Maine, near where she grew up, and started her own business, with a mission to take her broad background and use it to build a local company on the cutting edge of new media and quite different than anything in the region at the time.


In true ‘tech startup’ fashion, the original ‘Dream Team’ set up shop in Shannon’s garage in 2009 and began working with local clients on their social media and online marketing. The team has grown significantly since those early days, and in 2013 we’ve moved twice, now located in the small coastal town of Rockland, Maine, working out of the area’s old newspaper shop. We’ve expanded our Media Partnership Program, to broaden support for traditional media organizations and help them build market share and drive new revenue through digital media. As always we continue to support small businesses across the nation and in Canada, helping them grow their businesses and adapt to the ever changing online world. The Dream Team headquarters is located on Main Street, Rockland, Maine.


Shannon Kinney, Founder, Client Success Officer
Dream Local Digital, Shannon Kinney, 2013Shannon has over 15 years of experience in the development of successful Internet products, sales and marketing strategies. She has worked on the teams developing successful Internet brands such as cars.com, careerbuilder.com, and over 60 online media properties for newspapers all over the U.S. and Canada. Prior to that, she spent over 10 years in media sales and sales management in Maine. She is an experienced speaker, trainer, and consultant, and has worked with small and large companies alike. Shannon is considered an expert in the field of online marketing and social media, and speaks regularly at conferences on the subject. She serves as an advisor to many established and start-up companies, and local charitable groups such as the Maine Lobster Festival Committee. After spending many years away, Shannon is pleased to be again based in Maine, working with businesses to assist in their growth.
Molly Gray, Director of Sales and Operations
molly-newMolly’s enthusiastic personality has driven her toward and helped her be successful in customer service, general management, real estate and sales. Molly is originally from Bethel, Maine. She attended Gould Academy and then Jacksonville University in Florida for high school and her bachelor’s. She has lived in Midcoast Maine since 2007. Her career has led her not only to a variety of positions from sales and management in the hospitality industry, real estate, and being an entrepreneur; it’s also led her around the country to Florida and Colorado for some time. Dream Local Digital has been a fresh move forward for Molly. She’s excited to combine many of the skills she has obtained throughout her career and looks forward to working with future clients.
Alyssa Rolerson, Senior Project and Research Manager
alyssa-newAlyssa began at Dream Local Digital in April of 2010 as an intern and has since been promoted to Online Marketing Strategist and Project Manager. In May of 2012 she received her Bachelor of Science degree in Business Management from the University of Maine at Augusta. Alyssa was born and raised in Maine, and attended the University of New Haven for one and a half years before transferring to UMA. Alyssa now oversees the project and process management team as well as the Dream Local Digital internship program.

Jason Andreoni, Designer and Production Manager
jasonJason has demonstrated success in helping businesses market themselves through print and online media, having worked for a combined nine years as a graphic designer and web designer/developer for a local media company. He has also been working in Web Design and Front End Development since 2004 on a freelance basis with a client base that spans the state of Maine. He handles every aspect of the process from the initial client meeting to the full deployment and delivery of their web site. At Dream Local Digital, Jason manages all production of graphics, Facebook page customizations, web work, graphic design projects, e-mail campaigns and more.

Dale Landrith, Chief Strategist
dale-2013Dale grew up in Camden, Maine where he graduated from Camden-Rockport High School. He attended the University of Hartford’s Barney School of Business for two years, and then finished a double major in Marketing and Management at Husson College. Dale has over ten years of strategic marketing and operations management experience, and has worked with numerous companies in manufacturing, distribution, and retail markets. Dream Local Digital is an industry change for Dale as his prior experience has been mostly in Recreational Marine companies, but his extensive experience in business marketing, operations and consulting are a perfect fit for the working with small to medium sized businesses on their marketing strategies.

Brenna Herridge, Business Development Manager
brennaBrenna started her career at American Express Corporate Services in 1996, specializing in corporate business travel sales and incentive travel services. Since then moved into Hotel Sales and Management. Over the last 4 years she has worked as the Director of Group Sales for Pyramid Hotel Group at Point Lookout Resort and Conference Center. She is a Business Development Manager for Dream Local Digital, working in our Sales department developing new relationships with local businesses. In her spare time, Brenna enjoys spending time with family and friends, boating and skiing. She lives in Saint George, Maine and will be based there helping us serve clients in the local area and statewide.
Mark Whittaker, Senior Marketing Strategist & SEO Manager
markMark loves to use his more than 30 years of experience to help clients communicate with customers and prospective customers. He has been a newspaper writer, editor, online director and consultant. He has a journalism degree from Temple University in Philadelphia and a master’s certificate in Internet marketing from the University of San Francisco. Mark now lives in Pittsburgh, where he and his wife, Susan, spend their spare time learning to live in a house ruled by five cats and a dog.

Nicole McQuestion, Business Development Strategist
Dream Local Digital, Nicole McQuestion-2

Nicole is a Partner Business Development Manager for Dream Local Digital, working with media companies across the U.S., to develop and launch digital marketing agencies, forming partnerships to help build new revenue streams for traditional media organizations and enhance their online business models. McQuestion started her career as an ad designer at the Kenosha News in 1997. Since then, she has been involved in many facets of the newspaper business. Over the last 7 years she has worked in the Advertising Department, starting as an Account Representative, and more recently as the Director of Client Media. In her last role she served as the managing director of KN Digital Media, a digital agency division of the Kenosha News. As a Dream Local Digital partner, she effectively sold the product line for more than a year and a half. She trained the advertising staff and worked directly with advertising clients to ensure client marketing goals were achieved through proven strategies in both digital and print. She has been recognized by the Wisconsin Newspaper Association for many award-winning advertising campaigns and received the Bill Payne Award for the best advertisement of the year in 2010. She is a 2001 graduate of the University of Wisconsin-Parkside with a bachelor’s degree in liberal arts. In her spare time, Nicole enjoys spending time with her family and watching her son Adam play baseball. Nicole lives in Kenosha, Wisconsin and will be based there helping Dream Local Digital serve clients in the local area and nationwide.

Stephanie Cook, Operations & Accounting
Stephanie CookStephanie began at Dream Local Digital in June, 2013 and now provides operational support and accounting management. She attended the University of Maine where she received a Bachelors degree in Liberal Studies with minors in Accounting and Psychology. She has held various positions in accounting services, most recently running her own bookkeeping services business. Stephanie is from Thomaston, Maine and works in the Dream Local Digital headquarters in Rockland. In her spare time she enjoys practicing Kundalini and hatha yoga, horseback riding, and spending time with her daughter.

Lisa Davidson, Executive Assistant

Lisa Davidson 2Lisa is based in Rockland and will be working directly with Dream Local Digital founder, Shannon Kinney, providing administrative and logistical support for her and the team as well as working on key research projects to drive company growth. Lisa graduated from Thomas college in 2005 and joins the Dream Local Digital team after spending the last three years out of the workforce, with her son. Prior to that she was an operations manager for a tour operator, coordinating group tours for domestic and international markets.

Jeff Howland, Community / Marketing Manager
DLD jeffJeff grew up in Maine and has lived in the midcoast area on-and-off for over 12 years. Since graduating from the University of Maine with a B.S. in Electrical Engineering Technology, he has held positions within the industrial sector, as a software engineer, and the financial and marketing sectors, in a broad range of technology management and client support roles. Currently, Jeff is on the Boards of Directors for two local non-profit organizations in the public affairs and education sectors. Jeff combines his passion for helping people connect, with his love of reading and writing, to form the foundation of his work as a media strategist. Immersed in the social media culture and curating and sharing insights gained through spending his days and nights plugged into the online and print media stream, he works closely with our clients and team to develop and implement online marketing strategies. When ‘unplugged’ Jeff likes to go for a run or sit down with a good book.

Alyssa Mako, Online Marketing Strategist
alyssam-2013Alyssa has lived in the Midcoast area for seventeen years. Raised in Hope, Maine, she graduated from Camden Hills Regional High School in 2008 and recently finished her Bachelor of Arts degree in English at the University of Maine at Orono. Alyssa has been a part of the local community for a number of years: she was a member of the Pen Bay Sailfish Swim Team for twelve years, and worked for the Penobscot Bay YMCA by helping to develop youth through swimming lessons and summer camp. She was also a member of the UMaine community during her four years in Orono as a Resident Assistant. Her past community involvement gave Alyssa the skills to interact with people, desire to get involved and see local businesses thrive. She is very excited to use her skills as a writer and to learn more about social media to support the community that has made such a huge impact on her life.

Kasey Ahlquist, Online Marketing Strategist
Kasey AKasey was born and raised in Maine. After graduating from Scarborough High School in 2002 she attended school in Boston and Maine before earning her Associates degree in Legal studies. She spent several years working as a Social Security Disability Representative, helping clients maneuver the complicated Social Security hearing process. Through this work and several years in customer service in various industries, Kasey has developed a talent and passion for helping people reach their goals. Kasey and her husband just recently welcomed their first baby, a little girl. She is excited to join Dream Local and looks forward to using her talents and enthusiasm to help local businesses grow and thrive.

Katy DeGrass, Online Marketing Strategist
IMG_0225Katy first joined Dream Local Digital as a member of our intern team, providing us with excellent research content and showing an eagerness to learn more about social media marketing. She received her Bachelor’s degree in Marketing from the University of Maine in 2009. Since graduating, Katy has split her time between traveling and gaining work experience. In her spare time, she spends a lot of time outdoors, running, hiking, rock climbing. She has a passion for learning and exploring, but also holds on to her love for Midcoast Maine.


Amanda Stover, Project Manager & Product Manager
Amanda Stover 2Amanda has over five years of experience in process analytics and project management, focusing her talents on the coordination of tasks and resources to achieve project goals. As a student at Maine Maritime Academy she studied International Business and Logistics, earning a Bachelor of Science degree in that field. Amanda has been trained in the standards and practices of the Project Management Institute required for the Project Management Professional certification and she specializes in business communication practices and staff education.

Lucas McNelly, Marketing Strategist / Video Content Developer
Lucas McNellyLucas grew up in Waldoboro, studied Broadcasting at Geneva College, and then went on to establish himself as an indie filmmaker. During his self-made career he has made a short film, which currently has 1.7 million views on YouTube, directed 2 feature films, Blanc de Blanc and Up Country, and was featured in various media outlets for his Kickstarter funded project, ‘A Year Without Rent.’ From these successes he has developed into a “crowdfunding expert.” He writes a column, ‘Crowdfunding 201,’ speaks to various audiences about his experiences, and has  been featured on Buzzfeed and in The Wall Street Journal.

Tom Tash, Graphic Designer & Marketing Strategist

Tom TashMost recently the Recreation Director and Web Designer for the Town of Bridgton, Tom joins the company as a Graphic Designer and Marketing Strategist. He has a background in Recreation Management and Graphic Design and has held positions with the City of Portland and Town of Bridgton. He lives in Winthrop with his wife, Emma, and will work in the company’s headquarters in Rockland, providing creative design services to Dream Local Digital clients nationwide.


Valerie Robinson, Marketing Strategist

Valerie RobinsonValerie Robinson, previously a Marketing Team Member at Whole Foods Market Tampa, joined Dream Local Digital as a Marketing Strategist. She has a background in cultural communications, marketing, and hospitality and has held positions in various organizations, such as WWOOF (World Wide Opportunities on Organic Farms), and Sweetwater Organic CSA. She lives in Cushing and will work in the company’s headquarters in Rockland, providing social media and online marketing to many of our small business clients nationwide.

Abby Hilt, Marketing Strategist

AbbyAbby Hilt, a recent graduate of the University of Maine, Orono, joined Dream Local Digital as a Marketing Strategist. She holds a B.A. in Journalism and a minor in Art History. She has been interested in publishing and content creation since middle school and is happy to be helping our clients tell their stories online. In her free time, Abby enjoys reading books, watching far too many YouTube videos, and hanging out with her dog.

Edward Gaug, Senior Marketing Strategist
Edward GaugEdward recently moved to Maine, from Connecticut, where he worked for CafePress as a Social Media & Content Coordinator. He has an extensive background in journalism, social media, and graphic design, and has held positions at the Hartford Courant, LogoSportswear and Live Breathe Futbol. In his free time, Edward enjoys spending time with his wife Bridget, watching and playing soccer as well as discovering new craft beers. He lives in Orono and will be working in­between the company’s head office in Rockland, and Bangor, building and implementing social media strategies for Dream Local Digital clients nationwide.