Increase local traffic to your website with these simple steps.

Do you feel like your website is just sitting uselessly in cyberspace? The number one complaint most businesses have is lack of website traffic. Your website doesn’t do you a lot of good if people aren’t visiting it. Here are some ways to drive traffic to your website that will generate results:

1. Social Media

It might seem obvious, but, not everyone uses social media in a way that drives traffic to their website. Building a Facebook fan page is a great way to get started. It allows you to market your products and services to a social network of millions of users for free. When posting on social media, include a link to your website in your posts. This will encourage click-throughs. Promote contests and giveaways that require people to visit your website to enter. There is much to be said about the value of good social media marketing, but we’ll leave it at that for now.

2. Blog

A blog on your website is one of the best ways to encourage visitors. A blog will allow you to share your knowledge about your business and how you solve problems for customers. And it will help you to show up on search engines because it will naturally include relevant keyword terms for search engines. It will also give you rich content to share on social media and in email newsletters. If you already have blogs on your website make sure they are optimized — make sure they have unique and relevant title tags, URLs and meta descriptions.

3. Email

Email is a great way to drive traffic to your website. Build an email list and send your customers information on a regular basis. Keep your customers in-the-know. Share what is going on with your business and send them information about deals and promotions and include links to your website and blog posts.

4. Directories

Have your website listed on as many online directories as possible. Directories offer small businesses a way to boost credibility and drive website traffic. Make sure your listing is correct on sites like Google, Yelp and the Better Business Bureau. And don’t overlook local online directories published by your chamber of commerce.

There are many other ways you can drive traffic to your website that go into more detail about SEO and long-tail keywords. If you want to learn more or you have any questions about other ways to boost your business’s online performance, contact us for a consultation.