Beyond the Usual Suspects: How to Attract NEW Customers With Your Marketing

Ever feel like you’re preaching to the choir with your marketing? You post on social media, send out emails, maybe even write a blog post or two… but when you look at the engagement, it’s the same faces: your friends, family and loyal customers. Sound familiar?

I just had a conversation with a business owner frustrated by this very challenge. They’re pouring their hearts into their marketing but aren’t seeing those efforts translate into new customers. If this sounds like you, it might be time to revamp your strategy.

At Dream Local Digital, we help businesses break through this plateau and attract a wider audience. We use a framework called the Customer Activity Roadmap, which focuses on three key levels.

Building Your Marketing Foundation: Establishing Credibility

Think of your marketing foundation as your brand’s first impression. It’s about showcasing your expertise, building trust and communicating your offerings. This involves optimizing all your outward-facing marketing elements:

• Social Media: Go beyond posting for your inner circle. Create engaging content that attracts new followers and positions you as an industry leader.

• Email Marketing: Build an email list and nurture leads with valuable content and irresistible offers.

• Website: Ensure your website is visually appealing, user-friendly and optimized for conversions.

• Content Marketing: Create blog posts, articles and other content that educates, entertains and informs.

• Branding: Develop a strong brand identity that resonates with your target market, including a clear brand voice, visual style and core values.

• Customer Experience: Provide exceptional customer service that leaves a lasting positive impression.

Reaching Active Searchers: Be Findable When It Matters

Active searchers are potential customers actively seeking solutions. They might not know your brand yet, but they’re searching for products or services like yours. Your goal is to ensure they find you.

This requires a strong focus on:

• Search Engine Optimization (SEO): Optimize your website and content to rank higher in search engine results pages (SERPs).

• Search Advertising: Consider paid advertising on search engines to reach potential customers actively searching for relevant keywords.

Activating Passive Prospects: Amplify Your Awareness

Passive prospects might benefit from your offerings but aren’t actively searching. They might not even know they have a need you can fulfill. Your goal is to capture their attention and make them aware of your brand and its value.

Consider these tactics:

• Advertising: Reach a wider audience through targeted advertising campaigns.

• Content Marketing: Create educational content that addresses audience pain points and positions you as a trusted resource.

• Email Marketing: Nurture leads with valuable content and personalized offers.

• Social Media Marketing: Engage your audience with compelling content.

• Funnel Creation: Think of a marketing funnel as a roadmap that guides potential customers toward a purchase. It starts with creating awareness of your brand, then nurturing their interest, leading them to consider your offerings, and finally, encouraging them to take action (like making a purchase or signing up). For those passive prospects who aren’t actively searching for your solutions, a well-crafted funnel can gently introduce them to your brand and guide them toward becoming valuable customers.

The Key Takeaway

Increasing customer activity requires a multi-faceted approach. A comprehensive strategy is essential to reach potential customers at all stages of the buyer’s journey.

How a Smart Agency Can Help

Feeling overwhelmed by the challenge of attracting new customers? Dream Local Digital can be your trusted partner, helping you build a strong marketing foundation, reach those actively searching for your products or services, and engage those who haven’t yet discovered your brand. We’ll create a comprehensive strategy that attracts, converts and retains customers.

Ready to expand your customer base and drive sustainable growth? Contact Dream Local Digital today, and let’s create a winning marketing strategy together!