Digital Agency Summit – How it was Tweeted, Part 1
The Local Media Association / BIA Kelsey Digital Agency Summit is a conference dedicated to the latest trends, forecasts, case studies and best practices for local media digital agencies. Things got started on November 5 with a special pre-conference event. Then the main event began November 6 with a ton of speakers covering a wide range of topics centered on digital agency services. Here are some highlights as we’ve seen them on Twitter so far.
New to Digital Agency Services? with Shannon Kinney
Getting #digisumm started w @shannonkin at 4:30 pre-conference event! Say hi to these #honeybadgerspic.twitter.com/ny7LV2rjNH
— Dream Local Digital (@dreamlocal) November 5, 2013
Hanging with my trusty robot travel sidekick in Chicago for the @localmediaassoc#digisumm ! Also drinking coffee pic.twitter.com/3XUrZr97Mu — Ian W. (@superianbot) November 5, 2013
“[Digital services] have to be about telling a story” @shannonkin #DigiSumm — Ian W. (@superianbot) November 5, 2013
Keynote Presentation – Digital Agencies: The BIA/Kelsey Outlook with Rick Ducey and Jed Williams
Asked if they have a digital agency, more than 1/2 raised hands, most of the rest did when asked if they’re planning to launch. #DIGISUMM — Charles Laughlin (@claughlin2) November 6, 2013
At the BIA/Kelsey Digital Agency Summit. Digital media will comprise a $45 Billion opportunity in 2017. Exciting! #digisumm — Brandon Erlacher (@bserlacher) November 6, 2013
BIA/Kelsey: Newspaper SMBs are heavy digital media users and plan to increase their ad budget for digital by 4.5% next year #DigiSumm — Brandon Erlacher (@bserlacher) November 6, 2013
BIA/Kelsey: 63.9% of Newspaper SMBs use Facebook for advertising and promotion currently. Not playing catch-up. #DigiSumm — Brandon Erlacher (@bserlacher) November 6, 2013
Over 25% of SMBs don’t manage their online reputation. Surprising? #DigiSumm — T Parkins (@T_Parkins) November 6, 2013
BIA/Kelsey: Google Site, Linked-In and Video are huge upsell opportunities to Newspaper SMBs #DigiSumm #LocalMediaAssoc — Brandon Erlacher (@bserlacher) November 6, 2013
BIA/Kelsey: SMBs say they need help. Want online services bundled and coordinated. No vendor clutter. Single point of contact. #DigiSumm — Brandon Erlacher (@bserlacher) November 6, 2013
BIA/Kelsey: traditional media will still rule 4 next 5 yrs; adding digital is the “multiplier, the secret sauce”. #DigiSumm@LocalMediaAssoc — Nancy Lane (@localmediarocks) November 6, 2013
Staffing, Structure, Fulfillment & ReportingTraining digital agency reps with Greg Walls, Chris Lee, and Ryan Moffat
See photos of #digisumm on the @LocalMediaAssoc @facebook page! https://t.co/JTw1hTop76 Post yours to our wall! — Local Media Assoc. (@LocalMediaAssoc) November 6, 2013
Greg Walls: 3 types of training for ALL in digital agency- new hire (2 wks), gap training (3-4 wks), core training (3 half days) #DigiSumm — Brandon Erlacher (@bserlacher) November 6, 2013
“If you don’t sell 2 digital packages/mo you lose half of your print commission” #DigiSumm — Shannon Kinney (@shannonkin) November 6, 2013
Greg Walls: Reps must make 20-40 outreaches per day and get referrals. #DigiSumm — Brandon Erlacher (@bserlacher) November 6, 2013
Walls: MOBILE- it is now or never! If you do not give your client a mobile presence, I’ll fly over there and kick you in the shin. #DigiSumm — Brandon Erlacher (@bserlacher) November 6, 2013
@cleepost Deseret gets 70% of Digital Agency revenue from SEO, SEM and Retargeting #DigiSumm #LocalMediaAssoc — Brandon Erlacher (@bserlacher) November 6, 2013
Agency services are a 20-40% margin business. Not an 80% margin (newspaper) business. Publishers need to get this. @cleepost #digisumm — John Hyland (@JohnnyHyland) November 6, 2013
Moffat: Lead with ‘owned and operated’ inventory. Needs to be in every buy. #DigiSumm #LocalMediaAssoc — Brandon Erlacher (@bserlacher) November 6, 2013
Great stat: 83% of U.S. consumers do research online before visiting a brick and mortar store. #DigiSumm — Pete Van Baalen (@pete_vanbaalen) November 6, 2013
Ryan Moffat/AdTaxi: sharing details of AdTaxi Express powered by OwnLocal for $500-$1000/mo clients #DigiSumm pic.twitter.com/mBmto1dxa3 — Nancy Lane (@localmediarocks) November 6, 2013
Ryan Moffat/AdTaxi: U must b able to demonstrate ROI even to a $500/mo client. #DigiSumm @LocalMediaAssoc — Nancy Lane (@localmediarocks) November 6, 2013
Key Trend: SMB are increasing digital ad spending but decreasing the number of media platforms being used. #digisumm — Fence Talk Digital (@FenceTalkDigi) November 6, 2013
Best Practices for Targeting Franchises with Rick Ducey, Jed Williams, Steve Galligan, and Macy English
BIA/Kelsey: Franchises- Commitment to digital is significantly higher than the average SMB. #DigiSumm — Brandon Erlacher (@bserlacher) November 6, 2013
Lots of opportunity here: Only 1/2 of franchisees have a mobile optimized website #DigiSumm — T Parkins (@T_Parkins) November 6, 2013
Franchise locations spend $41, 376 on on-line digital presence yearly while other SMB’s spend $15,523 (all segments and sizes) #digisumm — Brendan King (@brendanking) November 6, 2013
BIA/Kelsey: 3 out of the top 5 most widely used channels are digital. #DigiSumm #LocalMediaAssoc — Brandon Erlacher (@bserlacher) November 6, 2013
@macyenglish 102.5M will redeem a digital coupon for on or offline shopping in 2013. #DigiSumm
— Brandon Erlacher (@bserlacher) November 6, 2013
Want pizza? Papa John’s 4 week campaign result: 52% lead conversion! #DigiSumm #SocialCompass @macyenglish
— T Parkins (@T_Parkins) November 6, 2013
Dessert & Demos with Exhibitors
#digisumm dessert with exhibitors! pic.twitter.com/rFndQsvDqD — Lindsey L. Estes (@lleisher) November 6, 2013
Single Market Case Studies with Mark Poss, Emily Walsh and Nancy Lane
Poss: The awakening- Future just is not in advertising. Opportunity in Digital Agency Services. @BigFishDigitalA #DigiSumm #LocalMediaAssoc — Brandon Erlacher (@bserlacher) November 6, 2013
@localmediarocks @EmilyWalshParry @conspicuousone kick off the afternoon at #digisumm with 2 case studies pic.twitter.com/cWzFX5XPog — Local Media Assoc. (@LocalMediaAssoc) November 6, 2013
Red Wing’s Mark Poss: “Our smallest sale was $800 and our biggest was $35,000” — digital agency results all over the map. #DIGISUMM — Charles Laughlin (@claughlin2) November 6, 2013
@EmilyWalshParry Biggest pain point from clients is their website. Find the pain and they will pay anything to fix it. #DigiSumm — Brandon Erlacher (@bserlacher) November 6, 2013
@EmilyWalshParry Biggest lesson. Hiring the right talent and getting the right people. Need sense of media biz. #DigiSumm #LocalMediaAssoc — Brandon Erlacher (@bserlacher) November 6, 2013
Poss: Lesson- Some of our biggest clients are companies we never would have talked to with newspaper biz. @BigFishDigitalA #DigiSumm — Brandon Erlacher (@bserlacher) November 6, 2013
No surprise! Video is the hot commodity for digital agencies. #digisumm — Fence Talk Digital (@FenceTalkDigi) November 6, 2013
Appreciate the honesty of @EmilyWalshParry and @conspicuousone about the challenges of getting a digital agency going #digisumm — Chris Edwards (@THEchrisEdwards) November 6, 2013
Great way to market to new clients- probono work for your local chamber of commerce #digisumm — Local Media Assoc. (@LocalMediaAssoc) November 6, 2013
Native Advertising / Sponsored Content with Aswini Anburajan, Lindsey Jacaman, Peter Newton, Kelly Benish, and Jed Williams
BIA/Kelsey: Native Advertising in Social Media expected to grow to a $5B market in 2017. #DigiSumm#LocalMediaAssoc — Brandon Erlacher (@bserlacher) November 6, 2013
Awesome, @anburajan from Buzzfeed on stage talking about native ads. Love it. #DigiSumm — Ian W. (@superianbot) November 6, 2013
Buzzfeed’s @anburajan says, “Your content can’t be shared if it isn’t on mobile.” Amen! #buzzfeed #digisumm — Jenn Guerrieri (@JennGuerrieri) November 6, 2013
Anburjan: Create content that is interesting and relevant. Then continue the conversation. #BuzzFeed #DigiSumm #LocalMediaAssoc — Brandon Erlacher (@bserlacher) November 6, 2013
Great social content starts with emotions #digisumm pic.twitter.com/mni91oDhVq — Lindsey L. Estes (@lleisher) November 6, 2013
@BuzzFeed @anburajan great quote “A return to great advertising that tells a story” #DigiSumm #native — Nick Dionne (@nxdnick) November 6, 2013
Jacaman: Key to native success: integrate social tools with native content as much as possible. #DigiSumm #LocalMediaAssoc — Brandon Erlacher (@bserlacher) November 6, 2013
20% of all web traffic comes from shared content #digisumm — Local Media Assoc. (@LocalMediaAssoc) November 6, 2013
ASnburajan: BuzzFeed allows direct access to CMS with certain limitations. The reality is you can’t scale just by hiring creative. #DigiSumm — Brandon Erlacher (@bserlacher) November 6, 2013
Rock star panel @ #digisumm discussing native advertising. @LoKellSearch @BuzzFeed @yourspeakeasy @GHNewsroom pic.twitter.com/pT1hVWqzuN
— Nancy Lane (@localmediarocks) November 6, 2013
Stay tuned for more highlights and keep tweeting!
Thanks to @superianbot, @claughlin2, @bserlacher, @localmediarocks, @LocalMediaAssoc, @JohnnyHyland, @shannonkin and more for keeping us in the action.
If you think working with Dream Local Digital could help you grow your business, get in touch with our team to schedule a consultation.
