Facebook is a more powerful marketing tool than ever for small businesses.
So, the time to get serious is now. We’re not saying that you need to drop everything and focus only on Facebook. That would be impossible for any small business owner.
Rather than making you feel overwhelmed by the prospect of overhauling your Facebook strategy, we are going to empower you. We understand that you don’t have the time to research Facebook best practices all day or plan months worth of A/B tests to determine what works and what doesn’t. However, you can’t afford to keep doing the following things on Facebook. Below are the top 5 things that we want you to stop doing on Facebook today. By simply adjusting a few practices, you will see a huge improvement in your Facebook marketing efforts.
- Stop leaving fields blank.
Setting up a business Facebook account is much different than setting up your personal account. Facebook offers business owners a number of fields to fill out that help the viewer learn more about your business. Some fields are straightforward. Popping in your phone number, address and website is easy, but don’t overlook the more labor intensive fields like long description.
If you don’t thoroughly review all the fields you may miss out on some truly valuable options like creating a custom URL.
- Embrace photos and ditch the text only posts.
Facebook gives you the opportunity to post images, gifs, videos, create polls and share links. With so many options available to make your content pop, it seems silly that anyone still uses text only content. Images and videos catch a viewer’s attention when they are scrolling through the newsfeed while text-only posts get lost in the fray.
- Please, don’t beg for likes.
Unless you are running a contest, it is inappropriate, and ineffective, to ask for likes. It comes across as desperate and is actually frowned upon by Facebook. If you’re directly asking for likes in your posts, Facebook considers those posts spam and if it flags you as a repeat offender you could see your reach plummet.
- Don’t dismiss complaints or negative comments.
As a business, you want to be heard. The same is true for your customers. Part of having a Facebook page is offering customers a place to interact with your brand. Often that interaction comes in the form of critique.
The first instinct when you read something negative about your own business is to dismiss it. Resist the urge! Negative reviews and comments provide a golden opportunity to learn your company’s strengths and weaknesses. They’re basically free market research.
In your response, be brief. Address the commenter’s concerns and ask for the opportunity to remedy the situation. The commenter will appreciate being heard, and more importantly, other viewers will see that you are a company that listens to its customers and strives to improve.
- Disconnect automatic posting from Twitter
Your Twitter audience and Facebook audience likely have some overlap. The person who follows both accounts will likely get bored quickly with both accounts if they are serving the exact same content.
It’s acceptable to use the same articles and concepts on both accounts, but try to vary the delivery so that the post plays to the strength of each platform. On Twitter, you have to be brief and to the point. Facebook gives you more room to breathe and entice the viewer. Use the flexibility to your advantage.
So, this is your assignment. Review these 5 things and give your Facebook page a leg up by not committing these Facebook sins.
Check out our webinar recording, “How to Grow Your Business With Facebook” to learn more valuable tips on 10 ways you can utilize Facebook for your business.