Follow our guidelines for creating perfect posts on Facebook, Twitter, and Instagram.
If you feel like you’re struggling to create posts that are engaging, don’t worry, you aren’t alone. Crafting the perfect social media post takes a lot more work than it appears at first glance; you need to know your audience, know your platform, and know when to schedule your posts, for starters. What works for some might not work for others, and even a successful post on Facebook might fall flat on other social channels. We’ve put together some tips on how the #HoneyBadgers make a perfect post on Facebook, Twitter and Instagram.
First and foremost, you should always include an image in your post. Posts with photos receive the highest engagement on Facebook, something that is backed up by studies showing that the brain processes images much faster than text. Whether you’re directly posting an image or there’s an image included in a link preview you’ve shared, a perfect Facebook post will always have an image.
One thing to keep in mind when choosing an image is how it will look on a mobile device. With so many people viewing content on smartphones, your post can be completely overlooked if the content of your image isn’t easily viewable. For example, take this image of a single strontium atom that won a British science photography prize in early 2018. Do you see the atom in this photo?
David Nadlinger / University of Oxford
How about this one?
David Nadlinger / University of Oxford
The second image would be a better choice because the subject of the photo, the atom, is clearly visible on all screen sizes. If you used the first image, people might skip right over it because the subject is not immediately apparent.
Once you’ve grabbed someone with an image, they’ll be reading your post text for context. Make sure your post is optimistic and upbeat to promote engagement and sharing. Don’t overshare in your post, especially if you are trying to encourage people to click on a link to find out more about an offer.
Many of the tips for Facebook can be applied to Twitter as well. However, there are features on this platform that need some additional consideration. A perfect Twitter post will have relevant hashtags and mention other accounts with the “@” symbol to help boost engagement. If you are sharing a link, use a link shortening service like bit.ly to conserve space and track clicks. Although the character limit was recently increased from 140 to 280, being conscientious of the length of your post is still important. If you max out your text to 280 characters, your followers won’t be able to tag their friends or add their own comment when they retweet your post, so be sure to leave a little room for that.
When creating a post for Instagram, your photo is the most important piece of content. Your photos should be framed and cropped in a way that is attractive and obeys the rule of thirds. You want to grab people’s attention with your photo so they will stop scrolling through their Instagram feed long enough to read your photo comment. Additionally, you should be editing your photos using third-party apps, or the built-in editing tools in the Instagram app, as well as applying a filter to your photos to enhance them. Be consistent with the cropping and editing of your photos so that they become a part of your branding, and people will almost be able to identify your posts based purely on the photo itself.
While the photo is the primary concern on Instagram, you’ll still need to follow best practices for your photo caption as well. Instagram does not allow links in captions, so everything you post will have to be written in a way that encourages your audience to go to your profile page and click a link in your bio section, which is the only allowable space for a hyperlink. Keep your captions concise, just like Facebook and Twitter. You want to offer just enough information to pique someone’s interest and get them to follow the link in your bio.
Use hashtags to build the visibility of your post. Some hashtags are always relevant, while others are more of a “flavor of the week” and may not be useful for growing engagement after the hype has worn off. You’ll need to research what hashtags are trending at any given time if you want your post to be seen by as many people as possible.
Lastly, a bit of advice that is ubiquitous to all social platforms: continue the conversation in your comments! Replying to those who are commenting on your posts can be a fantastic way of showing that you care about what they have to say. Keep things light and conversational, and don’t try to push your product or service unless asked. If people are liking your post but not leaving comments, try tagging someone in a comment and starting a conversation that way, or send them a private message thanking them for the like or follow.
Our #HoneyBadgers have tons of experience creating perfect social media posts, and we would love to share their success with you and your business! Contact us today to find out how Dream Local can improve your social media strategy with content plans that are guaranteed to grow engagement.