Introduced in 2016, Instagram Stories have become a critical feature in marketing brands on Instagram.
Instagram Stories allow businesses to share links and drive traffic to their websites with ease, a major improvement over the old system of putting a URL in the text field of your Instagram bio and asking customers to find the link in the bio. Stories are also a great way of showcasing your products or services and updating your followers on sales, important news or recent arrivals. Make your business stand out with these tips for creating eye-catching, relevant Instagram Stories that will send customers to your website.
1. Add links
One of the most important aspects of Instagram Stories is the ability to add a link. Users just have to swipe up on your Story and they will be redirected to your website or other destination. Due to the highly visual nature of Stories, you have tons of opportunity to use photos, video, or other graphic design elements to entice your followers into engaging with the Story and visiting your link.
2. Share your day
Sharing a glimpse of the behind-the-scenes activity of your business will allow you to give your followers a sense of inclusion in your brand. Try sharing photos from your office space, videos of employee hijinks, or other secondary content related to your ongoing campaigns.
3. Do it live
Live streaming has become a popular way of reaching your audience with spontaneous messaging. Use Stories to go live and broadcast events as they are happening, offer a question-and-answer session for your customers, or even just use it to say “hi” to anyone watching.
4. Show off a new product or service
If you have anything new about to hit your shelves or have added some new highly-anticipated services to your line-up, revealing them using the Stories feature is an easy and effective way to do so. Your followers will love feeling in-the-loop by being among the first to hear about your new product or service. You could also utilize stories to highlight an existing product. For example, Butterfinger wanted to increase in-store sales of their Fun Size candy bar. They created a special Instagram stories campaign for Halloween and reached 12.4 million people. See the campaign in action below.
5. Poll your audience
In 2017, Instagram updated Stories with a new feature that allows you to add an interactive poll to engage your audience. By giving your followers the chance to vote on something, whether it’s just for fun or for something more significant, you’re letting them feel like they’re a part of the decision-making process in your business. This is also a quick and simple way of learning more about your audience to help you determine an appropriate course of action for your business based on customer wants and needs.
6. Share content from your followers
If you’re seeking ideas for content, an easy solution is to create a Story that shares content generated by your followers or other Instagram accounts related to your industry. You can credit the original content owner right in the Story.