Enabling Your Customers to Tell Their Stories Through Your Brand Hospitality businesses and social media are a natural mix. People who are on vacation, enjoying leisure time away from work, on a business trip, or just in town visiting family, are engaged in new and different experiences that they will likely share with their friends…Details
Attracting Web-Savvy Travelers to Your Business by Jeff Howland Consumers are increasingly using social media to research their travel plans and make decisions about where to stay. A recent study found that 52% of travelers using social media to research their travel plans ended up changing their original plans. Combining this with the massive growth…Details
… it’s time to get smarter about your marketing In the wake of the bombshell that Facebook dropped recently, that they will actively reduce organic promotional content starting in January, a flurry of blogs, articles, and posts have hit the social networks cursing Facebook, threatening abandonment, and generally despising the entity that helped introduce many of…Details
3 Ways Marketers Can Use Smartwatches Another battle between Apple and Samsung looms. Apple’s recent announcement of its upcoming Apple Watch touches off another round of competition between the two tech giants, as Samsung released its own Gear S Wearable Smartwatch last year. With this new technology, people are looking toward a future of wearable tech, and…Details
Facebook is hitting brands again with decreased reach, Katy Perry tops Twitter, and journalists are delivering their own paper. Take a look at what we’ve been talking about this week.
RADAR is a compilation of social media, business, advertising, marketing, and culture news that we’ve been keeping an eye on.
The Local Media Association & BIA/Kelsey Digital Agency Summit kicked off today in Chicago. The conference is “the only event in North America that focuses on digital agencies owned by local media companies. … This summit will focus on best practices, revenue-generating case studies, sustainable business models & more.” Here are the most popular tweets coming…Details
Attracting Tourists and Travelers with Social Media by Jeff Howland Consumers are increasingly using social media to research their travel plans and make decisions about where to stay. A recent study found that 52% of travelers using social media to research their travel plans ended up changing their original plans. Combining this with the massive growth in…Details
Local Awareness is Traditional Marketing made Digital By Alyssa McClusky During a casual stroll down the street, you suddenly realize what time it is. It’s nearly noon, and you’re starting to get hungry. As you walk along, you notice a chalkboard outside of a local sandwich shop with a clever promotion about their daily special. It seems…Details
By now, most consumers are intimately aware that the holiday season is the most competitive time of the year for retailers, and as a result, savvy shoppers can get some incredible deals. Black Friday is the biggest shopping day of the year, and in 2013 the overall Black Friday sales in physical retail locations reached…Details