Learning from Instagram’s Mistakes
By Alyssa McCluskey
Instagram has recently found itself under much scrutiny by its users and the press.
Strike Three: Instagram founder, Kevin Systrom, addresses users through a blog post, backtracking by remarking, “Since making these changes, we’ve heard loud and clear that many users are confused and upset about what the changes mean,” and “As we review your feedback and stories in the press, we’re going to modify specific parts of the terms to make it more clear what will happen with your photos.” No true apology was written, and many felt the post was condescending.
Still in the game, but not in the clear
According to the Mashable article, “5 Lessons From the Instagram Debacle” written by Chris Taylor, National Geographic announced that their account would “be going dark.” With approximately 650,000 followers, National Geographic should be considered one of Instagram’s power users. Yet Instagram does not appear to be doing anything to repair this relationship. In fact, it has done very little to repair its relationship with any of its users.
Positive relationships with users are significant for all areas of business, including social media sites. Admitting that one is wrong and working to smooth out relationships with major players is important to maintain a positive influence. It appears that Instagram still has a lot to learn before it can successfully participate in the big leagues.
If you’re interested in learning about how your business can benefit from reputation management or digital marketing solutions, contact us today.