The 2014 Local Media Revenue Summit has assembled the best case studies to showcase new and innovative revenue streams. Senior level advertising managers and executives have gathered in Chicago this week to discuss new ideas and new ways to engage customers.
Back by popular demand, we’ve grabbed some of the most popular tweets from the conference.
Day 2 – Top Tweets
We r back at it #revsummit kicking off with Donny Dye from @simpli_fi Thx 4 being our gold level sponsor!! pic.twitter.com/6127GydOkW
— Nancy Lane (@localmediarocks) May 22, 2014
Figure out your potential: What should you be making? #YoY growth is not the only metric to watch. @goborrell @borrellassoc #revsummit — Brandon Erlacher (@bserlacher) May 22, 2014
Use ‘big data’ to target & educate key industry segments per @goborrell He recommends using @admall to get this category data #revsummit — Nancy Lane (@localmediarocks) May 22, 2014
Promotions teams are creatively planning 3-4 months in advance. Are you working on #BackToSchool right now? @goborrell #revsummit
— Brandon Erlacher (@bserlacher) May 22, 2014
Get back into deals per @goborrell and @AngiesList is the model to look at. They print coupon books every wk in 200 mkts. #revsummit
— Nancy Lane (@localmediarocks) May 22, 2014
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For #revsummit attendees, “A Publisher Strategy for Selling Digital,” by @jenniferbshone https://t.co/uH9vH9uDwO
— Dream Local Digital (@dreamlocal) May 22, 2014
New sweepstakes platform from @2ndstreetmedia getting some nice reviews at #revsummit
— Nancy Lane (@localmediarocks) May 22, 2014
The #musthave checklist for native. to all sales rep or media exec #revsummit. Only the client have to accept it pic.twitter.com/fsCBQgpo3W
— Georg Burtscher (@GeorgBurtscher) May 22, 2014
Keynote from @goborrell amazing today; what he would do 2 grow digital if he were running a local media co #revsummit https://t.co/cca7o5UBcJ
— Nancy Lane (@localmediarocks) May 22, 2014
Michelle Novak, Presslaff at #revsummit sell sponsored banner ads on reader emails-work them into a sponsorship package @LocalMediaAssoc
— Al Cupo (@alcupo) May 22, 2014
Speaking of doubling down on deals, consider cards…Here’s one that sold out in a matter of hours: https://t.co/nEXHCcjCVg #revsummit
— Matt Chaney (@mattchaney) May 22, 2014
4+1+1 Principle: Share 4 content articles from influencers, Share 1 original content from self, Share 1 sales ask @Amiestein #revsummit
— Brandon Erlacher (@bserlacher) May 22, 2014
Amie stein takes the stage on creating a native advertising business plan! #revsummit pic.twitter.com/npCGM1eeS2
— Lindsey L. Estes (@lleisher) May 22, 2014
Is #Facebook, #Google and #YouTube our competitor? Yes. Can we make money via them? Yes! @GeorgBurtscher #revsummit
— Brandon Erlacher (@bserlacher) May 22, 2014
Create a fixed ad to the weather channel that includes live data. Print + Online product. Makes you huge money. @GeorgBurtscher #revsummit
— Brandon Erlacher (@bserlacher) May 22, 2014
Register for our May 29 Publisher Webinar
In this FREE session we’ll dive into the specifics about how to generate revenue selling emerging platforms, the pros and cons of offering them to advertisers, how to sell, do you do fulfillment in-house or outsource with pros and cons of each approach, specific tactics for success. We’ll also have case studies of specific advertisers and their success. This is a Publisher based information session.
