For businesses who have made the decision to work with an outside agency to manage their social media presence, it is important to know that your brand is in safe hands.
With so many marketing agencies to choose from, it can be challenging to determine which is the right fit for your unique needs. One way to narrow down your options is to look at which agencies are Facebook Blueprint certified.
Facebook Blueprint is a resource for advertisers that provides training and certification programs for marketing on Facebook and Instagram. There are three main components to Facebook Blueprint: Blueprint eLearning, Blueprint Certification, and Blueprint Live.
Blueprint eLearning is an online education platform that teaches users the best ways to use Facebook and Instagram for advertising. As of July 2017, there are over 100 courses in sixteen different categories, from Intro to Facebook and Best Practices to Campaign Optimization and Targeting. These courses can be taken at any time and fit into your schedule when most convenient for you.
There are also Learning Paths for individual roles and responsibilities. For example, if you are responsible for brand marketing, there is a Learning Path that contains a course curriculum specifically for your objectives.
In addition to courses, Blueprint eLearning offers a rotating assortment of webinars that you can register for and learn from Facebook marketing experts. These webinars are a fantastic way to stay current with Facebook marketing trends. Registrants will receive a recording of the webinar once it has concluded, so if there is something you missed during the live webinar, you can review it at your leisure afterwards. Previous webinars are also available for viewing to anyone, regardless of past participation.
Blueprint Certification is a program that tests users’ understanding of Facebook advertising products and services, earning certification after successfully completing two exams. There are two certification paths as of July 2017: Facebook Certified Planning Professional and Facebook Certified Buying Professional. Each certification is valid for twelve months, and your certification status can be maintained by proving your proficiency every year. If you’re keeping up with trends and immersed in Facebook advertising as part of your job, it should be easy to recertify yourself once a year.
Upon completion, you will earn a digital badge that can be shared on social media, in an email signature or on a website. Clicking on the badge will provide information about your certification so that others can verify it online.
Blueprint Live is an in-person training workshop held globally where participants are lead through interactive exercises and given the opportunity to apply their Blueprint knowledge by developing an advertising plan for a theoretical client. These one-day workshops are held in cities all over the globe and are by invitation only. Those interested should reach out to their Facebook partner about attending.
A marketing agency that is Blueprint certified will have detailed understanding of Facebook advertising and best practices, which translates to a great return on your investment. Blueprint Certification is the only training tool that is officially recognized by Facebook, so you can be absolutely certain that your marketing campaign will be run by experts.
At Dream Local, we utilize our direct partner relationship with Facebook to keep our team educated and prepared to leverage your advertising budget for the best results. Contact us today to see how we can help your business.