There are many benefits of working with a marketing agency that is also a Google Partner.
Small businesses looking for help with Google’s paid search advertising – Google Adwords – should look for agencies that have been designated as Google Partners.
Agencies that display the Google Partner badge on their websites have demonstrated experience managing Adwords for clients, have met certain performance requirements and by participating in ongoing training. Hiring a Google Partner agency assures that the agency meets Google’s standards.
Here are just a few of the benefits of working with a Google Partner:
- Certified and Master Analysts – If your marketing agency is a Google Partner then their employees will be trained and certified in Google AdWords. Google ensures that these certifications are current and that the company is meeting Google’s high standards for account management. They will be well versed in all features of AdWords – analysts are required to master the use of negative keywords, site links inside of ads, ad extensions, phrase match, keywords, split testing with AdWords, broad match modified keywords, ad scheduling and more.
- Leg up on the Competition with Beta Features – Google Partners have access to Google’s beta features. After Google has developed a new feature or application, its partners can test and use this feature up to a year before it is available to the general public. Having access to these features before your competition could provide a leg-up for your business.
- Best Practices in PPC – A Google Partner has to keep up with certification exams and practices to maintain that partnership. Partners can attend free training sessions with the latest in PPC practices, keeping them up to date with PPC strategies as they change and evolve. Your company will reap all the rewards from that training.
- High Level of Service – Google Partners are required to show that they are employing best practices. They will test whether their ads are properly reaching their clients’ target market through various methods. You can be sure they will be striving to implement a successful marketing strategy for your business.
Working with a Google Partner gives you the guarantee that you are hiring an agency that will work hard for your business. And it ensures that you will get a high standard of service from trained and qualified people.
Contact Dream Local Digital if you are looking for a Google Partner agency.