Can you find out what needs and desires people are discussing online right now and provide solutions in real time?
These are the challenges for marketers who use Twitter. Those who use it well quickly learn there are few limits to Twitter’s potential as an online marketing tool.
Twitter marketing involves “listening”—finding people who are interested in what you have to say and sell—and then starting conversations with those potential customers. When people enjoy what you have to say or are interested in what you have to offer, the community is more than happy to spread the word, multiplying your exposure exponentially.
You can use Twitter to post links to your own website or to other articles you think will interest your audience. With Twitter Advertising, you can target audiences by location, by their interests, or by who they follow.