Auction Direct USA Case Study banner
Auction Direct USA Case Study Clouds

The Challenge:

Auction Direct USA hired Times-Union Media, a Dream Local Digital partner, to increase its online presence and ultimately increase foot traffic and sales. It already had an active Facebook page and website but felt that its brand could be stronger across channels and that the website was not performing as well as desired. The challenge was having one unified online presence while still catering to two separate, unique markets.

The Solution:

  • Optimization of a Google My Business account to increase contact information exposure
  • Build and optimize paid ad campaigns for Facebook and Twitter to increase fans and followers, website traffic, and social engagement
  • Comprehensive audit of the website with SEO recommendations
  • Active SEO management

The Results:

In the past 12 months, the website was visited 5.57 million times with 103,540 of those visits coming directly from Google+. The bounce rate on the site is low at only 35.10 percent. This tells us that SEO markers and the content posted on social media accurately represent what a viewer expects to find on the website. The more informed a potential buyer is, the more empowered they will feel to buy. These metrics tell us that no matter how the viewer reaches the site, they are finding what they need and expect, leading to them browsing deeper into the site.

In the past 12 months, Google+ has generated 11,320 phone calls and 17,650 requests for driving directions. The listings are providing potential customers with the easy-to-access location and contact information needed to take the next step in the buying process.

Client Brief:

Auction Direct USA operates an expanding network of highly differentiated, customer-centric used-car superstores. Its unique approach is centered on providing customers with the lowest priced vehicles and the best car-buying experience.