horch-roofing-case-study
horch-roofing-case-study-clouds

The Challenge:

Horch Roofing hired Dream Local Digital nearly a decade ago to establish the company as an industry leader in Midcoast Maine.  For a roofing company looking to take advantage of the bourgeoning digital marketing opportunities online, Horch Roofing worked with Dream Local Digital to construct its website, social media presence, online advertising campaigns, and monitor the company’s reputation online. The challenge was developing a sustainable plan to stay top-of-mind with customers as typically customers will only hire a roofing company once or twice in their lifetime.

The Solution:

  • Digital Marketing Strategy detailing industry best practices, and developing a game plan to help the client reach their goals
  • Mobile-friendly website that is optimized for search engines and spotlights the company’s products, services, updates, and tips
  • YouTube set-up and video optimization
  • Management and ongoing content creation for Facebook, Google My Business, and YouTube
  • Build and optimize paid ad campaigns for Google search to increase exposure and website traffic
  • Build and optimize paid ad campaigns for Facebook to increase fans, website traffic and social engagement
  • Develop and post 2 blogs per month to increase search traffic and educate prospects and attract customers.

What Peter Horch Had to Say:

“Basically, the best ROI that I have is you. Having a contact that can follow up on ideas, draft social media content, and be responsive through email is the biggest help. You keep me on track for advertising through social media and we work great together. Since roofing is a once in a 20 year decision, we have to keep up on potential customer awareness. By having you checking in bi-weekly to make sure that we are broadcasting what we are up to, helps immensely.” – Peter Horch, Owner of Horch Roofing

The Results:

In a year-over-year comparison of June 2017-2018 and June 2018-2019, Horch Roofing has seen a 49% reduction in its Cost Per Click (CPC) on Facebook Advertising, resulting in a 20% increase in engagement; up to over 64K potential customers. Through Google My Business, Horch Roofing has seen 169% growth in total views in search results, a 49% increase in website clicks, an 81% increase in clicks for directions to the company’s office in Warren, Maine, and a 35% increase in phone calls. On its website, the company benefited from a 70% increase in website sessions, a 68% increase in users (with a 64% increase in new users), and a 57% increase in pageviews.

In an industry as competitive as roofing and home services, Horch Roofing has been able to grow and standout against its competition through a forward-thinking approach to digital marketing, an open-mind toward how it promotes its offering of high-quality products and services, its involvement in the local community, and a long-lasting partnership with Dream Local Digital.

Horch Roofing:

Horch Roofing is midcoast Maine’s premier roofing company.  Horch Roofing provides Metal Roofing, Asphalt Shingle Roofing, EPDM Rubber Roofing, and Seamless Gutters for both residential and commercial roofing projects.