The Challenge:

Quality Discount Roofing hired The Florida Times-Union’s digital agency, Times Union Media — a partner of Dream Local Digital — to build a social presence in which posts showed a friendly, inviting personality for the Jacksonville, Fla., business.  The challenge was achieving this for a service-based business like roofing that customers need only occasionally.

The Solution:

  • Digital Marketing Strategy detailing industry best practices, and developing a game plan to help the client reach their goals
  • YouTube set-up and video optimization
  • Management and ongoing content creation for Facebook, Google+, LinkedIn, and YouTube
  • Build and optimize paid ad campaigns for Facebook to increase fans, website traffic and social engagement
  • Develop and post 2 blogs per month to increase search traffic and educate prospects and attract customers.

The Results:

In the first 9 months of work with Times Union Media, Quality Discount Roofing increased its fan base, engaged customers and increased website traffic from social channels.  In the last 90 days, the work on Google+ has been responsible for the business showing up in 8,319 searches, including showing up on Google Maps-related searches over 1,000 times.  This has generated 216 visits to the company website and 106 phone calls.  For a service business, the number of phone calls is the most important metric to prove return on advertising investment.  On Facebook and LinkedIn, Quality Discount had more than 4,000 post engagements in the form of reactions (likes, etc.), shares, comments, and post clicks. Paid ads are also important to service businesses to insure that content is exposed to potential customers when they are ready to make a purchase decision.  Paid ads on Facebook contributed nearly 6,000 clicks over this time period.  Content posted included educational posts, promotional posts about services and local content about the community it serves.

Quality Discount Roofing:

Quality Discount Roofing is dedicated to customer satisfaction in serving the Jacksonville market.  It uses quality products made by Certainteed, IKO, Tamko, and Owens Corning.  With both metal and asphalt roofing products, Quality Discount Roofing has the products for nearly any commercial or residential roofing project.  Winner of the 2016 Bold City Best’s Best Roofer award.