Pinterest

I’m a Man, and I Love Pinterest

Review: A Unique Site Fit For Any Audience By Dale Landrith I remember the day I fell in love with Pinterest. We were renovating our home, and I hired a builder who first ripped the roof off of our Cape Cod home, and then decided he had other projects to work on before putting it all back together.…

Calculating the ROI of a marketing strategy

Calculating the ROI of a Marketing Strategy

Measuring the Success of your Marketing Strategy What do you want your marketing efforts to achieve? Ideally, your costs will pale in comparison to what you gain from your campaigns and strategies. However, sometimes it is difficult to measure the success of your marketing techniques. Numbers that relate to revenue earned and money spent are…

Why Your Business Needs a Marketing Strategy

Why Your Business Needs a Marketing Strategy

Plan Your Marketing and Reach More Customers Many small business owners have an idea what their customers want. They know their competitors and what separates them from those competitors, but most small businesses owners don’t have a ton of time to plan their marketing. There are many tools available for businesses to target customers based…

selling to the right people

Are you selling to the right people?

The Changing Landscape of Modern Marketing by Shannon Kinney   It’s no wonder so many small businesses struggle today to connect their brands, products and services to the right people. Ten years ago, when I sold print advertising for my local newspaper, small-business marketing was less complex. Business owners bought ads in the newspaper, commercials on local…

LOAC 2015 – Top Tweets

Local Online Advertising Conference 2015 The largest gathering of local online media executives kicked off today at The Grand Hyatt Manhattan. With a slate of nearly 50 speakers, the agenda is focused on “The Future of Local Media” – where we’re heading and how you can prepare now. Here are the top tweets coming out…