How Hospitality Businesses Tell Their Stories

Attracting Web-Savvy Travelers to Your Business by Jeff Howland Consumers are increasingly using social media to research their travel plans and make decisions about where to stay. A recent study found that 52% of travelers using social media to research their travel plans ended up changing their original plans. Combining this with the massive growth…

It’s Not Time to Quit Facebook

… it’s time to get smarter about your marketing In the wake of the bombshell that Facebook dropped recently, that they will actively reduce organic promotional content starting in January, a flurry of blogs, articles, and posts have hit the social networks cursing Facebook, threatening abandonment, and generally despising the entity that helped introduce many of…

Social Media RADAR This Week

Facebook is hitting brands again with decreased reach, Katy Perry tops Twitter, and journalists are delivering their own paper. Take a look at what we’ve been talking about this week.   RADAR is a compilation of social media, business, advertising, marketing, and culture news that we’ve been keeping an eye on.

2014 Digital Agency Summit

The Local Media Association & BIA/Kelsey Digital Agency Summit kicked off today in Chicago. The conference is “the only event in North America that focuses on digital agencies owned by local media companies. … This summit will focus on best practices, revenue-generating case studies, sustainable business models & more.” Here are the most popular tweets coming…