Geekbook | 5 Things You Should See

You can now use this word pretty much whenever you want; because, just because. Sure I get the 2013 word of the year, even last year’s, but what happened in 2011? There seems to be some confusion about where airplanes are supposed to land; I mean how does this even happen? Seriously, shouldn’t there be some computer or…

RSS: Your Personal Online Newspaper

Building a Personalized News Feed Many online viewers have a list of favorite websites which they frequent, places where they watch their favorite videos, read articles by their chosen news corporations, or read blogs about topics they are interested in. There are many ways to access these websites more easily than visiting them individually on…

Ring! Twitter Goes Public

This morning, after much hype leading up to the big day, social media’s rising star, Twitter, went public. Trading under the symbol #TWTR, the initial public offering was $26 per share, with indications of a sharp rise upon initial trading. The company hopes to have better luck than Facebook did with their IPO, as they…

The New Rules for Online Marketing

Content marketing is anything designed primarily to inform the consumer as a means of engagement. It predates the Internet by more than a century, however  because the Internet, and especially inbound marketing, require fresh content in previously unimaginable quantities, it has never been more difficult to create enough of it and make it all productive.…