Verified social media accounts are sought after by many businesses, influencers and public figures. The verification symbol is meant to differentiate a genuine or authentic account from a fake or…
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The most effective marketing efforts will provide consistent, high-quality information personalized to your business’s ideal customer. Maintaining this level of quality and consistency requires a marketing engine. This marketing engine…
Every e-commerce business wants to improve its profit margins and ROI. Using Google Analytics, your business can measure and analyze traffic, engagement and sales. E-commerce analytics inform your sales and…
A personalized marketing strategy creates more conversions. But if you don’t know who you are targeting, you cannot personalize your message. Developing a customer profile or avatar is vital to…
Google will replace its standard Universal Analytics (UA) with the new Google Analytics 4 (GA4) on July 1, 2023. The sunset date for the enterprise version, Universal Analytics 360, has…
ChatGPT is all the buzz right now. Marketing and advertising professionals are debating the pros and cons of artificial intelligence chatbots, but everyone agrees it has the potential to rapidly…
Customers change as technology and digital experience change. Marketing strategies that worked as recently as last year need to be tweaked and improved as we move into 2023. Email marketing…
Technological advancements have enabled businesses to automate many of their digital marketing processes, giving them more bandwidth to spend nurturing and retaining leads. Automation can streamline a team’s workflow, handle…
