Press

Viral Content: Dream Local Digital’s Shannon Kinney, Local Media Association’s Nancy Lane and others talk with Editor & Publisher about why some content gets shared more than others.

In digital marketing, marketers seek opportunities to gather attention, encourage viewers to share, and establish an emotional connection with the audience all while getting a particular message across. In this article, Editor & Publisher discuss popular videos that have been shared and watched millions of times such as the “Chewbacca Mom,” Dollar Shave Club, and our personal favorite: the Honey Badger video that served as the inspiration for the Dream Local culture.

Viral Content is something everyone in the digital marketing age strives for, and newspapers are working hard to learn from viral success stories that enable them to make their readers care about the content they publish.

Dr. Lisa: Shannon Kinney has become somewhat well known within the state of Maine. She is the founder and client success officer at Dream Local Digital. Shannon initially came from…

We’re getting ready to hit the road again from September 28th through October 2nd for our fourth Rise of the Rest bus tour with Steve Case. This next 500-mile tour…

The following is an interview originally from Collaboration Consulting with Susan deGrandpre.  “Fast pace” is an understatement at Dream Local Digital. Learning is as big and daunting as actual operations….

Everybody dreams, but not everybody dreams of staying local and helping others promote their businesses successfully. As founder of Dream Local Digital, Shannon Kinney is doing exactly what she set…

Given that Maine ranks 49th in the nation for quality and availability of broadband access, it probably isn’t the first place that most people would think to launch an Internet marketing agency.

But after spending years in Silicon Valley working for corporate giants like Knight-Ridder, Shannon Kinney wanted to move back to Maine to be near family and raise her daughter here. And she was determined to create a Maine-based company that could serve customers – and have employees – regardless of where they were located.

“I just felt this huge draw to solve this problem,” she said. “It was like a magnet drawing me that was so strong, I couldn’t resist.”

In 2009, Kinney opened Dream Local Digital, which provides businesses with online marketing assistance, including website development, email marketing, social media management and search engine optimization.

She set up shop in an 8-by-22-foot space above her garage in Thomaston, and signed up for a standard business package from a local Internet service provider. But it wasn’t long before her growing staff needed more work space, and digital firepower.

Local Media Association Announces Best in Digital Media Award Winners Shannon Kinney, Founder and Client Success Officer at Dream Local Digital, has been named a top ‘Local Digital Innovator,’ by…

‘Entrepreneurship in Maine is Alive and Well’ The October issue of Maine Magazine takes a close look at Maine’s innovation economy and the entrepreneurship that is helping catalyze local companies…