The Maine Lobster Festival is an annual festival taking place on the coast of Rockland, Maine.
It’s five days of fun, feasting, and celebrating Maine’s lobster industry. In 2022, after a two year hiatus due to Covid, the Festival celebrated its 75th anniversary.
OUR RESULTS
Increased Social Media Engagement
All social media channels saw increases in impressions and engagements, particularly Facebook, with 5.3M post impressions and a 230% increase in engaged users from the previous year.
Increased Website Traffic
Traffic to the website increased, with new users increasing 43% and page views increasing by 123% from the previous year.
Record Attendance
Throughout the five days of the Festival there was a record number of visitors and over 22,000 lbs. of lobster sold – another record.
KEY TAKEAWAY
Re-activating a passionate fanbase while also combining SEO and Paid Advertising strategies to reach new users was the key to bringing this nationally recognized festival back bigger than ever.