Empty heading

The Maine Lobster Festival Google Ads

The Maine Lobster Festival is an annual festival taking place on the coast of Rockland, Maine. It’s five days of fun, feasting, and celebrating Maine’s iconic lobster industry.

  • THE GOAL – The Festival’s primary goal is to increase attendance and awareness of the Festival on a national level.

  • THE TACTICS – We implemented a Google Ads strategy targeting both branded and non-branded search terms to capture audiences actively looking for festival details as well as those searching more broadly for Maine summer events. This dual approach helped drive highly qualified traffic and sparked new interest in the Maine Lobster Festival. The campaign ran for seven months with a total spend of $2,000.

Foodies

Maine Travelers

Experience Travelers

OUR RESULTS

IMPRESSIONS
Throughout the campaign, the Google Ads received 98.5k impressions with a Search Impression Share of 18%.

CLICKS
Clicks on the Google Ads totaled over 30.6k with a click-through rate of 31.08%. The industry average click-through rate is 4.68%.

NEW WEBSITE VISITORS
Google Ads brought significant traffic to the website, including 25.3k new users.

KEY METRICS

With a goal of increased attendance and awareness, the key Google Ads metrics tracked were impressions and clicks to the website.

98.5K

Impressions

30.6K

Clicks

  • THE GOOGLE ADS – Targeting both branded and non-branded keywords in Google Ads ensures covering the full customer journey. Branded keywords capture high-intent searches from people already looking for the Maine Lobster Festival, and deliver strong ROI. Non-branded keywords expand reach to new audiences, boost brand awareness, and attract potential visitors earlier in their decision-making process. Together, they ensure visibility at every stage.